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Healthcare Marketing Blog

10 Lessons from the Stoics

7 Social Media Trends For 2022

Seven Ways to Unplug from Work Pre- and Post-Holidays

8 Tips for a Medical Product Launch with Pizzaz

A Battle Plan for Covid Doldrums

A Stroll Around Our Hometown

Agency Press

Medical Marketing Agency Launches in Cincinnati

13 Apps to Fight Off Cabin Fever

Make Biotica Your Plan B Medical Device Agency

Bionews January 21

Bionews June 2020

Bionews - June 2022

The future of email marketing is interative

Bionews | Medical Marketing E-Newsletter

January 2023 Bionews

Bionews - March 27, 2021 - Healthcare Marketing News

Bionews - August 2022

September 2022 Bionews

Bionews - October 2022

Bionews November 2022

December 2022 Bioinews

Healthcare Marketing News, August 2021

Think like a fighter pilot / April 2021

Bionews April 2020

Bionews - April 2022

Bionews August 2020

Planning for your Podcast

Bionews December 2019

Bionews December | Biotica Healthcare

Bionews February 2020

Bionews 0221 - Getting Punkd by Google Analytics

Bionews, February 2022

Google My Business Site for Medical

Bionews January 2020

Bionews January 2022 - SEO E-book, 7 Social Trends...

Bionews July 2020 - Slogans, Beer Picks, BLM and Marketing

Bionews March 2020

Bionews, March 2022

Bionews - May 2022

Bionews September 2019

Hunting down your website's cometition.

Bionews November 2021

Bionews - Healthcare Marketing - October 2020

Try a shandy, gose, or a wheat beer, and stay cool

July 0721

Bionews July 2022https://www.bioticahealth.com/webadmin/blogs

Stoics, Hives, Cookies, A/B Testing | June '21 Bionews -

Bionews May 2021

Case Studies

Put a Chatbot to Work for Your Medical Company

Content Marketing | Biotica Medical Marketing

A Ritual for Banishing Writer's Block

Drill Into Analytics to Improve Healthcare Content Marketing

Getting Started with Healthcare Content Marketing

Did a Copy Deadline Blow Up Your Happy Hour (Again)?

Manage the Big Fish for More Effective Landing Pages

Use podcasts as a tool to reach doctors and patients

HIPAA Compliance for Healthcare Email Marketing / Biotica / Cincinnati

How to Use Storytelling to Market Your Products

Content Ideas for Medical Device Blogs and E-newsletters

Planning for Medical Device Marketing Podcasts

Squeeze Content for More ROI Juice

Ungarble Your Writing about Medical Devices

Milk Your Blog Posts for Every Drop of SEO

Creativity for Healthcare Marketing

Comfy Color Trends for 2022

AI Signals Red Alert for Copywriters

Dalle-mini uses AI to Turn Words into Art

Brainstorming Baloney

The Care and Feeding of Photographers

Carl Sagan's Tips for Critical Thinking

Coffee Shops, Creativity, and Covid

Creativity Ignites During COVID-19

Native Advertising – An Introduction for Medical Marketers

New Experiences Are Good for Your Brain

Design the Perfect Package with Biometric Eye Tracking

The Beauty of #EveryDayAds

Feeling Blocked? The FreeWriter App Can Help.

The Magenta Universe 2023

Keep Your Big Ideas from Slipping Away

Yogic Box Breathing Fights Anxiety


Is COVID-19 messaging too nice?

Communicate with Customers During the Covid-19 Crisis

Handling Isolation Like an Astronaut

How to Become a Recession Bloomer

Great Marketing Strategies Attract and Repel Customers

The Nature Effect and Your Daily Zen

A Checkup from the Neck Up

Relax with Biotica's Summer Solstice Sipper Cocktail

What makes a great tagline?

Conquer decision fatigue to make your brain happy

Digital Clothes for Your Personal Metaverse

Turn marketing funnel upside down during a recession

Prioritize like a President with the Eisenhower Box

Email marketing articles

Anatomy of a Sales Email

It’s Time for Your Annual Email Checkup

Apple Throws Wrench Into Email Analytics

Breaking Up with Inactive Email Subscribers

Why Your Email Stats are Messed Up

Email Still Tops the ROI Charts

Craft Email Subject Lines that Work

Creative email marketing engage doctors and patients to your message

The importance of bounce rates in medical email marketing

Get More From Your Email with a Dose of List Hygiene

Email is booming. Make it work for you.

Seven KPIs for Tracking Email Performance

Email Volume Explodes During COVID-19

A/B Tests Knock Out the Rules of Email

The Future of Email Marketing is Interactive

Why Medical Email Matters

Words that make email SPAM filters grouchy

Employee Guidelines for Sharing Social Media

Share Links on LInkedIn without Hurting Reach

Feel the Flow and Watch Your Productivity Grow

Healthcare Marketing

10 Ways to Crash a Medical Device Launch

Bask In These 2022 B2B Marketing Trends

7 Tips for Marketing Mental Health Services

Ad Emergency – Before and After

AI Gives Real Help to Medical Marketers / Biotica

Audio Trends are Pumping Up the Volume

How the Availability Bias Gums Up Decision Making

Avoid the Pitfalls of Healthcare Market Research


Bionews | September 2021

Biotica Marketing Astronauts Want You

Celebrating World Doctors Day

Strategies for Competing Against Larger Medical Companies

Doctors Welcome Humor in Advertising

Emotions Fuel Powerful Medical Marketing

Rev Up Your Medical Advertising with Spunky Creative

Funny Bones Discovered in Healthcare Professionals

Healthcare Tradeshows

Healthcare Marketing - The Risks of Playing it Safe

Ad Agency Advice on Choosing an Ad Agency

Why Your Medical Business Craves a Blog

Why Kids Need Less Screen Time and Advertising

Medical Device Sales Tips from the Used Car Lot

Recession Marketing Strategies

Consumers Aren’t as Keen on Retargeting

To Approve or Not to Approve Work from Your Creative Team?

Turn Healthcare Observances into Marketing Events

Make a Stronger Plan with Traditional and Digital Advertising

The Zeitgeist - Attention Spans Shrink, Gen Z and Emojis, Pantsdrunk

How Content Sweetens SEO

Learn How to Hack Google Search

Marketers must wakeup to Black Lives Matter

Marketing Strategy

Seven Marketing Trends to Watch into 2023

After Action Reviews, A Lesson from the Military

The Brand Power of Nostalgia

Holiday Cards as a Marketing Opportunity

Develop Consumer Insight for Medical Device Launches

When the Cover-Up Is Worse than the Crime

Krampus Approved Marketing Tactics

Made in America Strategy for Medical Devices

Make Marketing Decisions Like a Fighter Pilot

Put Your Marketing in the Matrix

QR Codes are Hip — Again

Who, What, Why for Better Strategies

The Recession Will Not Be Announced

Rubber Toy Anchors Ad Campaign

Sales Enablement Tools

Santa, the Making of the Brand

Nail the Strategy to Boost Marketing Results

How the Sunk Cost Fallacy Can Sink Your Marketing

Survival Strategies for Hospital Marketing

Medical Branding

Brand advocacy for medical companies

Brand Storytelling for the Win

Lamborghini Swerves Off Brand

Tools to Monitor Your Brand Influence on the Internet

The Brand Opportunities of Non Fungible Tokens

Wassup with Medical Marketing in 2022

News Updates

Jerks at Work? Tips to Improve Your Work Environment

HIPAA Compliance & Privacy

Write a Website Privacy Policy Worth Showing Off

Public Relations for Medical Marketing

9 Tips for Writing a Press Release that Breaks Through

Axe These Pubic Speaking Peccadilloes

Build a Great Media Kit to Boost PR

Navigating The Golden Triangle of Crisis Communication

Perfect Your PR Pitch

Data Storytelling for a Fantastic Press Release

Returning to the Office, Post-Covid

Schedule a Getting to Know You Chat


Hidden Copy Bits to Juice Your Blog's SEO

Upgrade to Google Analytics 4, or Else

The essential freebie no medical marketer should be without

Google Delays Ban on Cookies

RIP Bert. Googles MUM Takes Over.

Mobile First is Now the New SEO Survival Strategy

The Joys of Semantic Search: “Siri, Find Pizza”

Why Brand Name Variations Are Crucial for Search Success

Shutdown Trolls in Your Social Media Feeds

Social Media Articles | Biotica Medical Marketing Company

Using Social Media in the Clutch

Rocking B2B Medical Social Media

Handling Negative Reviews on Healthcare Social Media

Choosing a Social Media Platform for Your Medical Marketing

Write a Company Social Media Policy

Make Your LinkedIn Profile Sparkle and Shine

Gen Z Drives a Stake Into Old Social Media Habits

Go Social with These 2023 Trends

Hashtags, The Low-Cost Strategy for Social Media Success

100+ Healthcare Hashtags to Reach Consumers and Doctors

Have You Had a Snackable Video Today?

Social Media Holiday Hashtags. #Ho #Ho #Ho

Make Social Media a Company Thing

Is Twitter (finally) getting an edit button?

Twitter RIP? Know Your Options.

Managing a Social Media Crisis

Why Doctors and Patients are Wary of Social Media

Using Social Media to Reach Doctors

Show Empathy with Social Media Hashtags

Social Media and PR Tie the Knot

Social Media Etiquette: Tips for the Holidays and Year Round

The Dark Side of Social Media

The Pros and Cons of Healthcare Social Media

TikTok Vs. Google: The Battle for Search

Don’t Wing It, Write a Social Media Strategy

Social Responsibility

Social Responsibility and CSR Critical During Pandemic

Social Responsibility for Healthcare Marketers

Is Corporate Activism Good Marketing Strategy or Bad Politics?

Start Proofreading with the Most Important Elements

Are thought loops polluting your thinking?

The Brand Opportunities of Non Fungible Tokens


Use the 3-Second Rule to Persuade Like a Pro

Get an Attitude of Gratitude

Better Know Your Turkey. It Will Taste Better.

Biotica Booster Wellness Shot

Black Beans and Magnesium for Your Brain

Air Out Your Stress with Friluftsliv

Dig These Business Books as Gifts

Why a Good Fright Feels So Good

Fight Quarantine Boredom with Board Games

Healthcare Observances

Add These Holiday Beers to Your Shopping List

Cut the Beard for Better Face mask Protection

How to Keep Your New Year’s Resolutions

Make Working From Home Work (Better)

Ophthalmologist Buys the Perfect Cup of Coffee

Preparing for your Personal Recession

35 Questions to Make Job Applicants Sweat

Robotic Cows: Run Quickly but no Milkshakes

The Crazy Chocolate Cake

Use Gratitude to Improve Your Holiday Spirits

Squeeze More Juice from Your Virtual Meetings

Refresh Your Brain, Ward Off Cognitive Decline

Why We Procrastinate and How to Stop It.

Virtual Presentations that Keep Your Audience Awake and Engaged

Who are you Ticking off When you Leave a Voicemail?

Medical website design

5 Common Mistakes that Implode Websites Before They’re Built

A Non-Geek Tour of Essential SEO Web Code

Google Algorithm Update Rewards Mobility / Biotica Medical

Essential Maintenance for Your Web Tubes

Offer Visitors Fewer Choices to Boost Conversions

Strategies for Sniffing Out Your Digital Competition

Don't Get Punk'd by Google Analytics

Write Landing Page Copy that Converts

Facebook’s Meta Mistake Means Death

Maximize Website Conversions with Personas

Prepare to Lose Your Web Cookies – Biotica / Cincinnati

SEO for Civilians eBook

Set a Website Budget That's Based on ROI

The QR Code Hits Prime Time – Again

Track Backlinks to Grow SEO

Why Voice Search Is Critical for Healthcare Websites

Is Your Website a Bouncer?

Is your website passing greenhouse gasses?

7 Reasons Digital Marketing Campaigns Underperform

Why Privacy Policies are Smart Branding

Webinars to Amplify Your Medical Marketing

Why in the heck do I need a Google My Business Site?

Words Mean Things. Choose Them Carefully.

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