- Create broader brand awareness
- Drive high-quality website traffic
- Nurture leads and KOLs
- Stay top-of-mind with potential customers
- Demonstrate your expertise and thought leadership
Make Goals
Where could social media take your medical company? That will give us something to shoot, and to measure progress. We'll
Social Media Strategy
Let's define your audience, and the nitty gritty details of your program: posting schedules, policies and approvals, and more.
Content is Queen!
We’ll finds and create the content your customers crave, from original posts, curated content, video, and news culled from your internal team.
We recycle. Often.
We can squeeze extra value out of existing content, like blog posts, press releases, candid photos, KOL news, and research results.
Schedules Make it Real
A social media schedule is a great tool to support youother marketing efforts, KOL news, product updates or launches, and email campaigns
Keep Score with Analytics
Our analytics reports shows progress toward goals, notes hits and misses, and suggests ways to improve
Provide an Education
Make your prospects smarter about your brand, your points of differentiation, and the topics that matter to them.
Humanize your brand
People buy from people they trust and like. So, yes, we'll take that pic of your CEO landing a trout in the Rockies.Social media might seem like a major hassle, a great place to trim the budget, or a box you need to check for someone else. But, if you follow the creed of all marketing, "Go where the food is," social media becomes essential, whether you're wooing investors, attracting new patients, or letting the world know about your genius medical device.
Why Go Social with Biotica?
Biotica specializes in healthcare , life sciences, and medical device marketing. It's all we do, which gives us experience to speak with confidence to doctors, consumers, buyers, and investors.
Experience We know what works and what doesn’t. Over the past decade, we've produced more than a half-million pieces of content for medical device manufacturers and healthcare clients.
We’re yogi-level flexible . We designed our social media program for ulitmate flexibility. Every client’s needs are different, so you can choose the services that make the most sense for you.
We can explain complex scientific, technological, healthcare concepts to people within your field, and to a lay audience.
We know what we don’t know , and we’ll do whatever is necessary to understand your products and we’ll love it!
Social media isn't a panacea for sales, website traffic, or lead generation. But, like a secret sauce, it makes everything it touches better. To extract the most value, we'll integrate social media with nearly all aspects of your marketing.
Let’s Start a Conversation
Do you have questions about social media, or partnering with Biotica? We have answers, and if we don’t, we’ll hunt them down. Email Ben Singleton , Biotica's Director of Social Media and Public Relations for more information.
Our Panther Inspiration
Our social media experience stretches back to "the beginning" of social media. Our first engagement, before we dove into healthcare, was Morton's steakhouse. We connected with a player online who brought the entire North Carolina Panthers football team in for dinner. The tab was over 40 thousand dollars. Those are big guys! For us this is a case study showing the power of social media and its ability to turn posts into cold, hard cash.