Healthcare content that engages, inspires and informs
Biotica's content marketing programs solve the tactical and strategic problems of healthcare brands, such as:
- Nurture prospects through a long sales cycle
- Capture leads with gated content, like videos, whitepapers, infographics
- Burnish brands by aligning content with strategic goals
- Improve brand clout by positioning our clients as experts
Effectiveness from Healthcare Experience
As one client put it, "we're not afraid to get down in the mud and see how things work." Over 20 years our principals have gained experience with creating content for hospitals, medical devices, pharma, and other categories. We do, however, have the skills (and curiosity) to breakdown complex medical devices and medicine. And we can adapt our language physicians, CFO's, scientists and healthcare consumers.
As a medical ad agency with an arsenal of services, we naturally create work within the framework of social media, web development and SEO.
Boost ROI by incorporating SEO
Optimizing your content for SEO is critical to readers discovering your content on search and building the online reputation of your website. For blogs, in particular, we start with keyword topics and explore them in the body of the post. We create all blog with web writing best practices
Build your own content marketing package
We've learned that every client has a unique setup for content. So we've learned to be flexible. We offer soup-to-nuts service, or to support your in-house marketing group. We create strategies for comprehensive programs, provide editorial management, or offer content ala carte. We provide a comprehensive range of content..
We develop editorial plans and posting schedules for content. Design graphics. Or we can start up and program your blog from scratch
Video - Our experience ranges from web video produced with lower production standards to high-quality programs for product and corporate programs.
White papers, e-books, and other long-form content - Depend on us for planning, research, writing and any required design.