Biotica Healthcare Marketing Cincinnati

Lead Generation Campaign Creates 400 Leads for Trial

 

Haag-Streit’s Tonosafe

Sampling campaign used digital and email marketing, and web advertising to target military ophthalmologists and optometrists. The purpose was to educate doctors about the cross-infection risk to conventional tonometer tips. The email campaign received a 56% click-thru rate and an eventual conversion rate of 19%.