At the heart of the most effective marketing campaigns is a “big idea.” Big ideas can be executed in any media, which simplifies consistent messaging across multiple platforms, including ones your not planning for at the moment. Aside from synergy with your media investments, big ideas get noticed more. We'd like to make one for you.
HAAG STREIT | Lenstar - Biometric Medical Device
This is the launch campaign for Lenstar, a multipurpose device that that simplifies the complex task of measuring the curvature of the cornea.
RELIANCE | XOMA - Exam Room Ecosystem
A campaign to raise brand awareness of the XOMA system before the product was available for photography. XOMA provides ergonomic comfort for doctors along with seamless integration with exam room systems.
TONOSAFE | disposable tonometer tip for infection control
A print and digital campaign to educate doctors about tonometer safety issues and drive requests for trial tips.