Published August 15, 2018 1437 Views
When used correctly, humor is a great tool in advertising for doctors and patients. Think about adding a few laughs to your marketing toolkit.
Published August 15, 2018 1107 Views
We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.
Published August 15, 2018 1952 Views
Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.
Published August 15, 2018 3425 Views
Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.
Published August 15, 2018 1051 Views
The key to survival and prosperity in healthcare revolves around marketing and branding strategy, and the will to stay the course. Here's a rundown on the essentials.
Published August 15, 2018 995 Views
It used to be possible to buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.
Published August 15, 2018 1227 Views
Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.
Published August 10, 2018 1752 Views
Mobile websites are so essential to our daily lives that Google is prioritizing them in search. Learn the basics of mobile-first web development
Published August 10, 2018 2623 Views
Learn medical marketing strategies that target the Achilles' heel of larger, more entrenched medical device and hospital competition. Turn size into a disadvantage
Published August 10, 2018 1002 Views
Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.
Published August 10, 2018 2369 Views
Like it or not, robots have integrated into healthcare. But we can all enjoy robotic cows that race across the prairie without threatening the jobs of real cows by giving milk.
Published August 10, 2018 2154 Views
What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.
Published August 10, 2018 1077 Views
Here are key statistics to support the importance of email in healthcare advertising, and the way it integrates with and supports your entire marketing plan
Published August 10, 2018 1757 Views
Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.
Published August 10, 2018 1327 Views
Retargeting customers after they leave your website is a popular marketing tactic... with marketers. Legal experts and consumers have other ideas
Published August 10, 2018 1323 Views
Website privacy policies may seem dull. But they're essential for consumer transparency and legal compliance. They can also boost conversion rates and nudge your SEO.
Published August 10, 2018 2974 Views
Logical arguments, data, and charts don't always sway prospects. Every sale also has an emotional element. Tap it for more powerful medical marketing.