Published October 24, 2018 1752 Views
Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.
Published October 24, 2018 2392 Views
Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.
Published October 23, 2018 1824 Views
Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.
Published August 15, 2018 2177 Views
A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.
Published August 15, 2018 1944 Views
Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.
Published August 15, 2018 2088 Views
You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.
Published August 15, 2018 1445 Views
In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice. Follow your bliss.
Published August 15, 2018 2302 Views
Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.
Published August 15, 2018 1732 Views
Learn about Biotica Healthcare Marketing and our work for doctors, hospitals, and medical devices from our company's launch release. This post is updated.
Published August 15, 2018 1151 Views
There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.
Published August 15, 2018 1258 Views
Mindfulness is a great tool for living in the present, and it's one you can start right now without any special equipment, books, or classes.
Published August 15, 2018 1278 Views
Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.
Published August 15, 2018 1359 Views
Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".
Published August 15, 2018 25909 Views
Extend the reach of your medical social media with these 100-plus hashtags to reach doctors, patients, caregivers, and companies; and how to incorporate them in your posts.
Published August 15, 2018 1648 Views
A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.
Published August 15, 2018 1554 Views
Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.
Published August 15, 2018 2652 Views
Healthcare social responsibility programs fit perfectly with mission-driven hospitals, doctors, and medical device companies. Learn how CSR can burnish your brand.
Published August 15, 2018 1146 Views
We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.
Published August 15, 2018 1204 Views
Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.
Published August 15, 2018 1716 Views
When used correctly, humor is a great tool in advertising for doctors and patients. Think about adding a few laughs to your marketing toolkit.
Published August 15, 2018 1320 Views
We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.
Published August 15, 2018 2311 Views
Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.
Published August 15, 2018 3684 Views
Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.
Published August 15, 2018 1327 Views
The key to survival and prosperity in healthcare revolves around marketing and branding strategy, and the will to stay the course. Here's a rundown on the essentials.
Published August 15, 2018 1212 Views
It used to be possible to buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.
Published August 15, 2018 1469 Views
Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.
Published August 10, 2018 2004 Views
Mobile websites are so essential to our daily lives that Google is prioritizing them in search. Learn the basics of mobile-first web development
Published August 10, 2018 2976 Views
Learn medical marketing strategies that target the Achilles' heel of larger, more entrenched medical device and hospital competition. Turn size into a disadvantage
Published August 10, 2018 1226 Views
Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.
Published August 10, 2018 2659 Views
Like it or not, robots have integrated into healthcare. But we can all enjoy robotic cows that race across the prairie without threatening the jobs of real cows by giving milk.