Biotica Healthcare Marketing Cincinnati

Great Marketing Strategies Attract and Repel Customers

Published October 24, 2018 1752 Views

Great Marketing Strategies Attract and Repel Customers

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.

Medical Device Sales Tips from the Used Car Lot

Published October 24, 2018 2392 Views

Medical Device Sales Tips from the Used Car Lot

Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.

7 Reasons Digital Marketing Campaigns Underperform

Published October 23, 2018 1824 Views

7 Reasons Digital Marketing Campaigns Underperform

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

Avoid the Pitfalls of Healthcare Market Research

Published August 15, 2018 2177 Views

Avoid the Pitfalls of Healthcare Market Research

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

5 Common Mistakes that Implode Websites Before They’re Built

Published August 15, 2018 1944 Views

5 Common Mistakes that Implode Websites Before They’re Built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

10 Ways to Crash a Medical Device Launch

Published August 15, 2018 2088 Views

10 Ways to Crash a Medical Device Launch

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

Ophthalmologist Buys the Perfect Cup of Coffee

Published August 15, 2018 1445 Views

Ophthalmologist Buys  the Perfect Cup of Coffee

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice. Follow your bliss.

Handling Negative Reviews on Healthcare Social Media

Published August 15, 2018 2302 Views

Handling Negative Reviews on Healthcare Social Media

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Medical Marketing Agency Launches in Cincinnati

Published August 15, 2018 1732 Views

Medical Marketing Agency Launches in Cincinnati

Learn about Biotica Healthcare Marketing and our work for doctors, hospitals, and medical devices from our company's launch release. This post is updated.

Healthcare Marketing - The Risks of Playing it Safe

Published August 15, 2018 1151 Views

Healthcare Marketing - The Risks of Playing it Safe

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Slip a Little Mindfulness into Your Routine

Published August 15, 2018 1258 Views

Slip a Little Mindfulness into Your Routine

Mindfulness is a great tool for living in the present, and it's one you can start right now without any special equipment, books, or classes.

Creative email marketing engage doctors and patients to your message

Published August 15, 2018 1278 Views

Creative email marketing engage  doctors and patients to your message

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

Black Beans and Magnesium for Your Brain

Published August 15, 2018 1359 Views

Black Beans and Magnesium for Your Brain

Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".

Healthcare Hashtags for Social Media

Published August 15, 2018 25909 Views

Extend the reach of your medical social media with these 100-plus hashtags to reach doctors, patients, caregivers, and companies; and how to incorporate them in your posts.

A Non-Geek Tour of Essential SEO Web Code

Published August 15, 2018 1648 Views

A Non-Geek Tour of Essential SEO Web Code

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

Rev Up Your Medical Advertising with Spunky Creative

Published August 15, 2018 1554 Views

Rev Up Your Medical Advertising with Spunky Creative

Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.

Social Responsibility for Healthcare Marketers

Published August 15, 2018 2652 Views

Social Responsibility for Healthcare Marketers

Healthcare social responsibility programs fit perfectly with mission-driven hospitals, doctors, and medical device companies. Learn how CSR can burnish your brand.

Why Kids Need Less Screen Time and Advertising

Published August 15, 2018 1146 Views

Why Kids Need Less Screen Time and Advertising

We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.

Drill Into Analytics to Improve Healthcare Content Marketing

Published August 15, 2018 1204 Views

Drill Into Analytics to Improve Healthcare Content Marketing

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

Doctors Welcome Humor in Advertising

Published August 15, 2018 1716 Views

Doctors Welcome Humor in Advertising

When used correctly, humor is a great tool in advertising for doctors and patients. Think about adding a few laughs to your marketing toolkit.

Social Media Etiquette: Tips for the Holidays and Year Round

Published August 15, 2018 1320 Views

Social Media Etiquette: Tips for the Holidays and Year Round

We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.

HIPAA Compliance for Healthcare Email Marketing | Biotica

Published August 15, 2018 2311 Views

HIPAA Compliance for Healthcare Email Marketing | Biotica

Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.

Social Media and PR Tie the Knot

Published August 15, 2018 3684 Views

Social Media and PR  Tie the Knot

Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.

Survival Strategies for Hospital Marketing

Published August 15, 2018 1327 Views

Survival Strategies for Hospital Marketing

The key to survival and prosperity in healthcare revolves around marketing and branding strategy, and the will to stay the course. Here's a rundown on the essentials.

The Joys of Semantic Search: “Siri, Find Pizza”

Published August 15, 2018 1212 Views

The Joys of Semantic Search: “Siri, Find Pizza”

It used to be possible to buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

How the Availability Bias Gums Up Decision Making

Published August 15, 2018 1469 Views

How the Availability Bias Gums Up Decision Making

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.

Mobile First is Now the New SEO Survival Strategy

Published August 10, 2018 2004 Views

Mobile First is Now the New SEO Survival Strategy

Mobile websites are so essential to our daily lives that Google is prioritizing them in search. Learn the basics of mobile-first web development

Strategies for Competing Against Larger Medical Companies

Published August 10, 2018 2976 Views

Strategies for Competing Against Larger Medical Companies

Learn medical marketing strategies that target the Achilles' heel of larger, more entrenched medical device and hospital competition. Turn size into a disadvantage

Healthcare Tradeshows

Published August 10, 2018 1226 Views

Healthcare Tradeshows

Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.

Robotic Cows: Run Quickly but no Milkshakes

Published August 10, 2018 2659 Views

Robotic Cows: Run Quickly but no Milkshakes

Like it or not, robots have integrated into healthcare. But we can all enjoy robotic cows that race across the prairie without threatening the jobs of real cows by giving milk.