Biotica Healthcare Marketing Cincinnati

Doctors Welcome Humor in Advertising

Published August 15, 2018 1437 Views

Doctors Welcome Humor in Advertising

When used correctly, humor is a great tool in advertising for doctors and patients. Think about adding a few laughs to your marketing toolkit.

Social Media Etiquette: Tips for the Holidays and Year Round

Published August 15, 2018 1107 Views

Social Media Etiquette: Tips for the Holidays and Year Round

We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.

HIPAA Compliance for Healthcare Email Marketing | Biotica

Published August 15, 2018 1952 Views

HIPAA Compliance for Healthcare Email Marketing | Biotica

Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.

Social Media and PR – It’s Time to Tie the Knot

Published August 15, 2018 3425 Views

Social Media and PR – It’s Time to Tie the Knot

Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.

Survival Strategies for Hospital Marketing

Published August 15, 2018 1051 Views

Survival Strategies for Hospital Marketing

The key to survival and prosperity in healthcare revolves around marketing and branding strategy, and the will to stay the course. Here's a rundown on the essentials.

The Joys of Semantic Search: “Siri, Find Pizza”

Published August 15, 2018 995 Views

The Joys of Semantic Search: “Siri, Find Pizza”

It used to be possible to buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

How the Availability Bias Gums Up Decision Making

Published August 15, 2018 1227 Views

How the Availability Bias Gums Up Decision Making

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.

Mobile First is Now the New SEO Survival Strategy

Published August 10, 2018 1752 Views

Mobile First is Now the New SEO Survival Strategy

Mobile websites are so essential to our daily lives that Google is prioritizing them in search. Learn the basics of mobile-first web development

Strategies for Competing Against Larger Medical Companies

Published August 10, 2018 2623 Views

Strategies for Competing Against Larger Medical Companies

Learn medical marketing strategies that target the Achilles' heel of larger, more entrenched medical device and hospital competition. Turn size into a disadvantage

Healthcare Tradeshows

Published August 10, 2018 1002 Views

Healthcare Tradeshows

Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.

Robotic Cows: Run Quickly but no Milkshakes

Published August 10, 2018 2369 Views

Robotic Cows: Run Quickly but no Milkshakes

Like it or not, robots have integrated into healthcare. But we can all enjoy robotic cows that race across the prairie without threatening the jobs of real cows by giving milk.

Make Social Media a Company Thing

Published August 10, 2018 2154 Views

Make Social Media a Company Thing

What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.

The Stats Say, Go with Email Marketing

Published August 10, 2018 1077 Views

The Stats Say, Go with Email Marketing

Here are key statistics to support the importance of email in healthcare advertising, and the way it integrates with and supports your entire marketing plan

Why Doctors and Patients are Wary of Social Media

Published August 10, 2018 1757 Views

Why Doctors and Patients  are Wary of Social Media

Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.

Consumers Aren’t as Keen on Retargeting

Published August 10, 2018 1327 Views

Consumers Aren’t as Keen on Retargeting

Retargeting customers after they leave your website is a popular marketing tactic... with marketers. Legal experts and consumers have other ideas

Write a Website Privacy Policy Worth Showing Off

Published August 10, 2018 1323 Views

Write a Website Privacy Policy Worth Showing Off

Website privacy policies may seem dull. But they're essential for consumer transparency and legal compliance. They can also boost conversion rates and nudge your SEO.

Emotions Fuel Powerful Medical Marketing

Published August 10, 2018 2974 Views

Emotions Fuel Powerful Medical Marketing

Logical arguments, data, and charts don't always sway prospects. Every sale also has an emotional element. Tap it for more powerful medical marketing.