Healthcare Marketing Blog

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice. Follow your bliss.

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Learn about Biotica Healthcare Marketing and our work for doctors, hospitals, and medical devices from our company's launch release. This post is updated.

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Mindfulness is a great tool for living in the present, and it's one you can start right now without any special equipment, books, or classes.

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".

Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.

Healthcare social responsibility programs fit perfectly with mission-driven hospitals, doctors, and medical device companies. Learn how CSR can burnish your brand.

We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

When used correctly, humor is a great tool in advertising for doctors and patients. Think about adding a few laughs to your marketing toolkit.

We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.

Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.

Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.

The key to survival and prosperity in healthcare revolves around marketing and branding strategy, and the will to stay the course. Here's a rundown on the essentials.

It used to be possible to buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.

Mobile websites are so essential to our daily lives that Google is prioritizing them in search. Learn the basics of mobile-first web development

Learn medical marketing strategies that target the Achilles' heel of larger, more entrenched medical device and hospital competition. Turn size into a disadvantage

Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.

Like it or not, robots have integrated into healthcare. But we can all enjoy robotic cows that race across the prairie without threatening the jobs of real cows by giving milk.

What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.

Here are key statistics to support the importance of email in healthcare advertising, and the way it integrates with and supports your entire marketing plan

Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.