Biotica Healthcare Marketing Cincinnati

Bionews January 2020

Published January 11, 2020 1504 Views

Bionews, July 2020 - Use Alexa's Flash Briefings, Hire a Great Remote Workforce, Google's, SEO for BERT Search, and a look at calibrating your next budget.

Set a Website Budget That's Based on ROI

Published December 9, 2019 1019 Views

Set a Website Budget That's Based on ROI

Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales

Bionews September 2019

Published November 23, 2019 632 Views

Bionews September 2019

This issue: The vulnerability of internet medical devices, The healthcare industry's PR problem, Alexa diagnoses the sniffles - via Biotica, Cincinnati

Bionews December 2019

Published November 23, 2019 1260 Views

Bionews December 2019

Keep up-to-date quickly: Social media holiday hashtags, Voice search in medical marketing, Apple's heart watch, Alexa's digital assistant is now HIPAA compliant

Ditch the Muse. Get Yourself a Writing Ritual to Banish Writer’s Block Forever

Published May 28, 2019 1314 Views

Ditch the Muse. Get Yourself a Writing Ritual to Banish Writer’s Block Forever

Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with

The Dark Side of Social Media

Published May 6, 2019 1402 Views

The  Dark Side of Social Media

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Why Brand Name Variations Are Crucial for Search Success

Published April 17, 2019 1322 Views

Why Brand Name Variations Are Crucial for Search Success

Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.

Use podcasts as a tool to reach doctors and patients

Published March 21, 2019 1144 Views

Use podcasts as a tool to reach doctors and patients

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Milk Your Blog Posts for Every Drop of SEO

Published February 7, 2019 1426 Views

Milk Your Blog Posts for Every Drop of SEO

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.

Why Voice Search Is Critical for Healthcare Websites

Published January 21, 2019 1854 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Why Privacy Policies are Smart Branding

Published October 24, 2018 1550 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

Great Marketing Strategies Attract and Repel Customers

Published October 24, 2018 1517 Views

Great Marketing Strategies Attract and Repel Customers

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.

Medical Device Sales Tips from the Used Car Lot

Published October 24, 2018 2068 Views

Medical Device Sales Tips from the Used Car Lot

Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.

7 Reasons Digital Marketing Campaigns Underperform

Published October 23, 2018 1612 Views

7 Reasons Digital Marketing Campaigns Underperform

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

Avoid the Pitfalls of Healthcare Market Research

Published August 15, 2018 1892 Views

Avoid the Pitfalls of Healthcare Market Research

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

5 Common Mistakes that Implode Websites Before They’re Built

Published August 15, 2018 1713 Views

5 Common Mistakes that Implode Websites Before They’re Built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

10 Ways to Crash a Medical Device Launch

Published August 15, 2018 1730 Views

10 Ways to Crash a Medical Device Launch

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

Ophthalmologist Buys the Perfect Cup of Coffee

Published August 15, 2018 1222 Views

Ophthalmologist Buys  the Perfect Cup of Coffee

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice. Follow your bliss.

Handling Negative Reviews on Healthcare Social Media

Published August 15, 2018 1963 Views

Handling Negative Reviews on Healthcare Social Media

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Medical Marketing Agency Launches in Cincinnati

Published August 15, 2018 1484 Views

Medical Marketing Agency Launches in Cincinnati

Learn about Biotica Healthcare Marketing and our work for doctors, hospitals, and medical devices from our company's launch release. This post is updated.

Healthcare Marketing - The Risks of Playing it Safe

Published August 15, 2018 942 Views

Healthcare Marketing - The Risks of Playing it Safe

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Slipping a Little Mindfulness into our Routine

Published August 15, 2018 1060 Views

Slipping a Little Mindfulness into our Routine

Mindfulness is a great tool for living in the present, and it's one you can start right now without any special equipment, books, or classes.

Creative email marketing engage doctors and patients to your message

Published August 15, 2018 1067 Views

Creative email marketing engage  doctors and patients to your message

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

Black Beans and Magnesium for Your Brain

Published August 15, 2018 1150 Views

Black Beans and Magnesium for Your Brain

Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".

Healthcare Hashtags for Social Media

Published August 15, 2018 23586 Views

Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.

A Non-Geek Tour of Essential SEO Web Code

Published August 15, 2018 1418 Views

A Non-Geek Tour of Essential SEO Web Code

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

Rev Up Your Medical Advertising with Spunky Creative

Published August 15, 2018 1269 Views

Rev Up Your Medical Advertising with Spunky Creative

Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.

Social Responsibility for Healthcare Marketers

Published August 15, 2018 2081 Views

Social Responsibility for Healthcare Marketers

Healthcare social responsibility programs fit perfectly with mission-driven hospitals, doctors, and medical device companies. Learn how CSR can burnish your brand.

Why Kids Need Less Screen Time and Advertising

Published August 15, 2018 942 Views

Why Kids Need Less Screen Time and Advertising

We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.

Drill Into Analytics to Improve Healthcare Content Marketing

Published August 15, 2018 981 Views

Drill Into Analytics to Improve Healthcare Content Marketing

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.