Published: August 15, 2018 1:12pm 882 Views
Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.
Published: August 15, 2018 1:10pm 932 Views
Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".
Published: August 15, 2018 1:00pm 19863 Views
Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.
Published: August 15, 2018 12:55pm 1178 Views
A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.
Published: August 15, 2018 12:50pm 1017 Views
Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.
Published: August 15, 2018 12:48pm 1395 Views
Healthcare social responsibility programs fit perfectly with mission-driven hospitals, doctors, and medical device companies. Learn how CSR can burnish your brand.
Published: August 15, 2018 12:46pm 796 Views
We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.
Published: August 15, 2018 12:36pm 805 Views
Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.
Published: August 15, 2018 12:33pm 1189 Views
When used correctly, humor is a great tool in advertising for doctors and patients. Think about adding a few laughs to your marketing toolkit.
Published: August 15, 2018 12:30pm 851 Views
We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.
Published: August 15, 2018 12:26pm 1463 Views
Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.
Published: August 15, 2018 12:22pm 3048 Views
Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.
Published: August 15, 2018 12:16pm 862 Views
The key to survival and prosperity in healthcare revolves around marketing and branding strategy, and the will to stay the course. Here's a rundown on the essentials.
Published: August 15, 2018 12:13pm 814 Views
It used to be possible to buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.
Published: August 15, 2018 12:09pm 964 Views
Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.
Published: August 10, 2018 5:48pm 1418 Views
Mobile websites are so essential to our daily lives that Google is prioritizing them in search. Learn the basics of mobile-first web development
Published: August 10, 2018 5:43pm 2210 Views
Learn medical marketing strategies that target the Achilles' heel of larger, more entrenched medical device and hospital competition. Turn size into a disadvantage
Published: August 10, 2018 5:41pm 761 Views
Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.
Published: August 10, 2018 5:37pm 1959 Views
Like it or not, robots have integrated into healthcare. But we can all enjoy robotic cows that race across the prairie without threatening the jobs of real cows by giving milk.
Published: August 10, 2018 5:35pm 1769 Views
What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.
Published: August 10, 2018 5:28pm 891 Views
Here are key statistics to support the importance of email in healthcare advertising, and the way it integrates with and supports your entire marketing plan
Published: August 10, 2018 5:25pm 1360 Views
Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.
Published: August 10, 2018 5:14pm 1000 Views
Retargeting customers after they leave your website is a popular marketing tactic... with marketers. Legal experts and consumers have other ideas
Published: August 10, 2018 5:11pm 1069 Views
Website privacy policies may seem dull. But they're essential for consumer transparency and legal compliance. They can also boost conversion rates and nudge your SEO.
Published: August 10, 2018 5:07pm 2604 Views
Logical arguments, data, and charts don't always sway prospects. Every sale also has an emotional element. Tap it for more powerful medical marketing.