Healthcare Marketing Blog

Bionews, July 2020 - Use Alexa's Flash Briefings, Hire a Great Remote Workforce, Google's, SEO for BERT Search, and a look at calibrating your next budget.

Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales

This issue: The vulnerability of internet medical devices, The healthcare industry's PR problem, Alexa diagnoses the sniffles - via Biotica, Cincinnati

Keep up-to-date quickly: Social media holiday hashtags, Voice search in medical marketing, Apple's heart watch, Alexa's digital assistant is now HIPAA compliant

Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.

Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.

Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice. Follow your bliss.

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Learn about Biotica Healthcare Marketing and our work for doctors, hospitals, and medical devices from our company's launch release. This post is updated.

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Mindfulness is a great tool for living in the present, and it's one you can start right now without any special equipment, books, or classes.

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".

Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.

Healthcare social responsibility programs fit perfectly with mission-driven hospitals, doctors, and medical device companies. Learn how CSR can burnish your brand.

We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.