Published January 11, 2020 1504 Views
Bionews, July 2020 - Use Alexa's Flash Briefings, Hire a Great Remote Workforce, Google's, SEO for BERT Search, and a look at calibrating your next budget.
Published December 9, 2019 1019 Views
Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales
Published November 23, 2019 632 Views
This issue: The vulnerability of internet medical devices, The healthcare industry's PR problem, Alexa diagnoses the sniffles - via Biotica, Cincinnati
Published November 23, 2019 1260 Views
Keep up-to-date quickly: Social media holiday hashtags, Voice search in medical marketing, Apple's heart watch, Alexa's digital assistant is now HIPAA compliant
Published May 28, 2019 1314 Views
Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with
Published May 6, 2019 1402 Views
Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs
Published April 17, 2019 1322 Views
Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.
Published March 21, 2019 1144 Views
Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.
Published February 7, 2019 1426 Views
Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.
Published January 21, 2019 1854 Views
Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"
Published October 24, 2018 1550 Views
Published October 24, 2018 1517 Views
Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.
Published October 24, 2018 2068 Views
Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.
Published October 23, 2018 1612 Views
Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.
Published August 15, 2018 1892 Views
A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.
Published August 15, 2018 1713 Views
Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.
Published August 15, 2018 1730 Views
You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.
Published August 15, 2018 1222 Views
In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice. Follow your bliss.
Published August 15, 2018 1963 Views
Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.
Published August 15, 2018 1484 Views
Learn about Biotica Healthcare Marketing and our work for doctors, hospitals, and medical devices from our company's launch release. This post is updated.
Published August 15, 2018 942 Views
There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.
Published August 15, 2018 1060 Views
Mindfulness is a great tool for living in the present, and it's one you can start right now without any special equipment, books, or classes.
Published August 15, 2018 1067 Views
Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.
Published August 15, 2018 1150 Views
Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".
Published August 15, 2018 23586 Views
Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.
Published August 15, 2018 1418 Views
A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.
Published August 15, 2018 1269 Views
Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.
Published August 15, 2018 2081 Views
Healthcare social responsibility programs fit perfectly with mission-driven hospitals, doctors, and medical device companies. Learn how CSR can burnish your brand.
Published August 15, 2018 942 Views
We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.
Published August 15, 2018 981 Views
Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.