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It used to be possible to Buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.

Mobile website performance. now the driving force behind search ranking, is critical for healthcare and medical device marketers

Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.

Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.

What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.

Making a case? Here are key statistics to support the importance of email marketing in healthcare advertising, and the role it plays in an integrated program.

Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.

Retargeting customers after they leave your website is a popular marketing tactic... with marketers. Legal experts and consumers have other ideas

Website privacy policies may seem dull. But they're essential for consumer transparency and legal compliance. They can also boost conversion rates and nudge your SEO.

Logical arguments, data, and charts don't always sway prospects. Every sale also has an emotional element. Tap it for more powerful medical marketing.