Biotica Healthcare Marketing Cincinnati

Use podcasts as a tool to reach doctors and patients

Published: March 21, 2019 7:49pm 790 Views

Use podcasts as a tool to reach doctors and patients

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Milk Your Blog Posts for Every Drop of SEO

Published: February 7, 2019 12:06pm 1044 Views

Milk Your Blog Posts for Every Drop of SEO

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.

Why Voice Search Is Critical for Healthcare Websites

Published: January 21, 2019 5:38pm 1274 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Why Privacy Policies are Smart Branding

Published: October 24, 2018 2:39pm 1183 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

Great Marketing Strategies Attract and Repel Customers

Published: October 24, 2018 2:33pm 1248 Views

Great Marketing Strategies Attract and Repel Customers

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.

Medical Device Sales Tips from the Used Car Lot

Published: October 24, 2018 9:01am 1620 Views

Medical Device Sales Tips from the Used Car Lot

Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.

7 Reasons Digital Marketing Campaigns Underperform

Published: October 23, 2018 8:46am 1268 Views

7 Reasons Digital Marketing Campaigns Underperform

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

Avoid the Pitfalls of Healthcare Market Research

Published: August 15, 2018 2:06pm 1506 Views

Avoid the Pitfalls of Healthcare Market Research

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

5 Common Mistakes that Implode Websites Before They’re Built

Published: August 15, 2018 2:04pm 1267 Views

5 Common Mistakes that Implode Websites Before They’re Built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

10 Ways to Crash a Medical Device Launch

Published: August 15, 2018 2:03pm 1256 Views

10 Ways to Crash a Medical Device Launch

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

Ophthalmologist Buys the Perfect Cup of Coffee

Published: August 15, 2018 2:00pm 863 Views

Ophthalmologist Buys  the Perfect Cup of Coffee

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice. Follow your bliss.

Handling Negative Patient Reviews on Social Media

Published: August 15, 2018 1:58pm 1391 Views

Handling Negative Patient Reviews on Social Media

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Medical Marketing Agency Offers Bold Work | Biotica USA

Published: August 15, 2018 1:51pm 1000 Views

Medical Marketing Agency Offers Bold  Work | Biotica USA

New medical marketing agency Biotica Healthcare produces award-winning creative work for medical devices, hospitals, and healthcare startups.

Healthcare Marketing - The Risks of Playing it Safe

Published: August 15, 2018 1:46pm 688 Views

Healthcare Marketing - The Risks of Playing it Safe

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Slipping a Little Mindfulness into our Routine

Published: August 15, 2018 1:15pm 753 Views

Slipping a Little Mindfulness into our Routine

Mindfulness is a great tool for living in the present, and it's one you can start right now without any special equipment, books, or classes.

Draw doctors and patients into your email with creativity

Published: August 15, 2018 1:12pm 792 Views

Draw doctors and patients into your email with creativity

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

Black Beans and Magnesium for Your Brain

Published: August 15, 2018 1:10pm 776 Views

Black Beans and Magnesium for Your Brain

Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".

Healthcare Hashtags for Social Media Marketers

Published: August 15, 2018 1:00pm 17382 Views

Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.

A Non-Geek Tour of Essential SEO Web Code

Published: August 15, 2018 12:55pm 1060 Views

A Non-Geek Tour of Essential SEO Web Code

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

Rev Up Your Medical Advertising with Spunky Creative

Published: August 15, 2018 12:50pm 856 Views

Rev Up Your Medical Advertising with Spunky Creative

Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.

Corporate Social Responsibility and Medical Marketing

Published: August 15, 2018 12:48pm 1160 Views

Corporate Social Responsibility and Medical Marketing

Hospitals, physicians, and other medical companies need to consider CSR programs. In fact, consumers it's a factor in determining brand preference. How is your CSR?

Why Kids Need Less Screen Time and Advertising

Published: August 15, 2018 12:46pm 708 Views

Why Kids Need Less Screen Time and Advertising

We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.

Drill Into Analytics to Improve Healthcare Content Marketing

Published: August 15, 2018 12:36pm 725 Views

Drill Into Analytics to Improve Healthcare Content Marketing

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

Doctors Welcome Humor in Advertising

Published: August 15, 2018 12:33pm 1065 Views

Doctors Welcome Humor in Advertising

When used correctly, humor is a great tool in advertising for doctors and patients. Think about adding a few laughs to your marketing toolkit.

Social Media Etiquette: Tips for the Holidays and Year Round

Published: August 15, 2018 12:30pm 726 Views

Social Media Etiquette: Tips for the Holidays and Year Round

We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.

HIPAA Compliance for Healthcare Email Marketing

Published: August 15, 2018 12:26pm 1257 Views

HIPAA Compliance for Healthcare Email Marketing

Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.

Social Media and PR – It’s Time to Tie the Knot

Published: August 15, 2018 12:22pm 2925 Views

Social Media and PR – It’s Time to Tie the Knot

Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.

Survival Strategies for Hospital Marketing

Published: August 15, 2018 12:16pm 766 Views

Survival Strategies for Hospital Marketing

The key to survival and prosperity in healthcare revolves around marketing and branding strategy, and the will to stay the course. Here's a rundown on the essentials.

The Joys of Semantic Search: “Siri, Find Pizza”

Published: August 15, 2018 12:13pm 723 Views

The Joys of Semantic Search: “Siri, Find Pizza”

It used to be possible to buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

How the Availability Bias Gums Up Decision Making

Published: August 15, 2018 12:09pm 825 Views

How the Availability Bias Gums Up Decision Making

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.