Published April 8, 2020 921 Views
Are you ready to combat the economic downturn? Take our recession quick marketing quiz to find out. We'll explain the answers, and send you off to learn more.
Published April 2, 2020 333 Views
Is quarantine making you feel a little verklempt? Here are 13 apps we like for total distraction and their ability to make time fly.
Published April 2, 2020 379 Views
You know the canned phrases that everyone uses when speaking to a group? We'll show you how to get rid of them, so you can sound as smart as you really are.
Published April 2, 2020 267 Views
Learn the strategies that astronauts use to deal with months of isolation in outer space. At least we can go outside if we want to.
Published April 2, 2020 325 Views
All beards are not created equal, especially when fitting respirators. Fortunately, the CDC designed a cool poster of 36 beard types to let us know which pass muster
Published April 2, 2020 332 Views
Your healthcare customers will fail to receive marketing emails that triggered a SPAM filter. Learn about specific words that flag servers.
Published April 2, 2020 507 Views
How to nurture your medical website during Covid-19 downtime. Review and create content. Optimize SEO and banish those pesky "Page Not Found" 404 Errors
Published March 20, 2020 1150 Views
Put a recession marketing strategy in place and learn how to kick up some dust and become stronger than ever. Let Biotica help you become a recession bloomer.
Published March 16, 2020 947 Views
Significance of email bounce rates explained, Marketing Strategies to Survive the Recession and Flourish Afterwards, Staying Sane While Working at Home, and more
Published March 16, 2020 414 Views
During this business downturn, it's essential to communicate to your b2b and b2c healthcare customers and explain the safety steps you're taking due to COVID 19
Published March 16, 2020 343 Views
Working at home during Covid-19 can have its own special challenges: new routines, depression. Read this for tips on keeping your head screwed on straight.
Published March 16, 2020 546 Views
What drives healthcare email marketing bounce rates? Why is it important to your success? We'll tell you how to fix it and grow the response to your email campaigns.
Published March 16, 2020 308 Views
Like it or not, many of us will be parked in our domiciles while the virus sorts itself out. These tips will make it bearable and productive, and maybe even fun.
Published March 16, 2020 430 Views
One key tip for making it through this stressful time: Drink, and drink often this healthy, non-alcoholic mixer with ginger
Published March 12, 2020 3133 Views
Your recession marketing strategy will shape your profitability now and into the future. Here's our guide for our medical device manufacturers. We've got this .
Published February 13, 2020 995 Views
Stories - Shift from social media to email ; Ace your first TV interview; Sun Tzu: Attack Weakness; CSR and the Super Bowl; Consumers and Search Results
Published January 11, 2020 1428 Views
Bionews, July 2020 - Use Alexa's Flash Briefings, Hire a Great Remote Workforce, Google's, SEO for BERT Search, and a look at calibrating your next budget.
Published December 9, 2019 931 Views
Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales
Published November 23, 2019 541 Views
This issue: The vulnerability of internet medical devices, The healthcare industry's PR problem, Alexa diagnoses the sniffles - via Biotica, Cincinnati
Published November 23, 2019 1177 Views
Keep up-to-date quickly: Social media holiday hashtags, Voice search in medical marketing, Apple's heart watch, Alexa's digital assistant is now HIPAA compliant
Published May 28, 2019 1251 Views
Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with
Published May 6, 2019 1274 Views
Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs
Published April 17, 2019 1231 Views
Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.
Published March 21, 2019 1064 Views
Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.
Published February 7, 2019 1281 Views
Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.
Published January 21, 2019 1726 Views
Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"
Published October 24, 2018 1461 Views
Published October 24, 2018 1448 Views
Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.
Published October 24, 2018 1965 Views
Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.
Published October 23, 2018 1546 Views
Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.