Biotica Healthcare Marketing Cincinnati

The Joys of Semantic Search: “Siri, Find Pizza”

Published: August 15, 2018 12:13pm 267 Views

The Joys of Semantic Search: “Siri, Find Pizza”

It used to be possible to Buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

How the Availability Bias Gums Up Decision Making

Published: August 15, 2018 12:09pm 289 Views

How the Availability Bias Gums Up Decision Making

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.

Mobile First is Now the New SEO Survival Strategy

Published: August 10, 2018 5:48pm 311 Views

Mobile First is Now the New SEO Survival Strategy

Mobile website performance. now the driving force behind search ranking, is critical for healthcare and medical device marketers

Use Niche Marketing to Take Down a Medical Goliath

Published: August 10, 2018 5:43pm 862 Views

Use Niche Marketing to Take Down a Medical Goliath

Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.

Trade show Strategies for Medical Equipment Manufacturers

Published: August 10, 2018 5:41pm 261 Views

Trade show Strategies for Medical Equipment Manufacturers

Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.

Robotic Cows: Run Quickly but no Milkshakes

Published: August 10, 2018 5:37pm 414 Views

Robotic Cows: Run Quickly but no Milkshakes

Make Social Media a Company Thing

Published: August 10, 2018 5:35pm 1066 Views

Make Social Media a Company Thing

What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.

A case for Healthcare Email Marketing

Published: August 10, 2018 5:28pm 301 Views

A case for Healthcare Email Marketing

Making a case? Here are key statistics to support the importance of email marketing in healthcare advertising, and the role it plays in an integrated program.

Why Doctors and Patients are Wary of Social Media

Published: August 10, 2018 5:25pm 660 Views

Why Doctors and Patients  are Wary of Social Media

Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.

Consumers Aren’t as Keen on Retargeting | Biotica USA

Published: August 10, 2018 5:14pm 311 Views

Consumers Aren’t as Keen on Retargeting | Biotica USA

Retargeting customers after they leave your website is a popular marketing tactic... with marketers. Legal experts and consumers have other ideas

Write a Website Privacy Policy Worth Showing Off

Published: August 10, 2018 5:11pm 317 Views

Write a Website Privacy Policy Worth Showing Off

Website privacy policies may seem dull. But they're essential for consumer transparency and legal compliance. They can also boost conversion rates and nudge your SEO.

Emotions fuel powerful medical marketing

Published: August 10, 2018 5:07pm 892 Views

Emotions fuel powerful medical marketing

Logical arguments, data, and charts don't always sway prospects. Every sale also has an emotional element. Tap it for more powerful medical marketing.