Biotica Healthcare Marketing Cincinnati

Bionews March 2020

Published: March 16, 2020 4:15pm 782 Views

Bionews March 2020

Significance of email bounce rates explained, Marketing Strategies to Survive the Recession and Flourish Afterwards, Staying Sane While Working at Home, and more

Communicate with Customers During the Covid-19 Crisis

Published: March 16, 2020 11:39am 252 Views

During this business downturn, it's essential to communicate to your b2b and b2c healthcare customers and explain the safety steps you're taking due to COVID 19

A Checkup from the Neck Up

Published: March 16, 2020 11:33am 228 Views

A Checkup from the Neck Up

Working at home during Covid-19 can have its own special challenges: new routines, depression. Read this for tips on keeping your head screwed on straight.

The importance of bounce rates in medical email marketing

Published: March 16, 2020 11:29am 335 Views

The importance of bounce rates in medical email marketing

What drives healthcare email marketing bounce rates? Why is it important to your success? We'll tell you how to fix it and grow the response to your email campaigns.

Make Working From Home Work (Better)

Published: March 16, 2020 11:14am 196 Views

Like it or not, many of us will be parked in our domiciles while the virus sorts itself out. These tips will make it bearable and productive, and maybe even fun.

Biotica Booster Wellness Shot

Published: March 16, 2020 11:10am 256 Views

Biotica Booster Wellness Shot

One key tip for making it through this stressful time: Drink, and drink often this healthy, non-alcoholic mixer with ginger

Recession Marketing Strategies for Medical Devices

Published: March 12, 2020 10:08am 2700 Views

Recession Marketing Strategies for Medical Devices

Your recession marketing strategy will shape your profitability now and into the future. Here's our guide for our medical device manufacturers. We've got this .

Bionews February 2020

Published: February 13, 2020 12:25pm 887 Views

Bionews February 2020

Stories - Shift from social media to email ; Ace your first TV interview; Sun Tzu: Attack Weakness; CSR and the Super Bowl; Consumers and Search Results

Bionews January 2020

Published: January 11, 2020 9:59pm 1307 Views

Short articles about Kanban for marketing, potential medical marketing uses of Alexa's Flash Briefings, Tips on setting a website budget and hiring remote employees and m

Set a Website Budget That's Based on ROI

Published: December 9, 2019 1:52pm 736 Views

Set a Website Budget That's Based on ROI

Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales

Bionews September 2019

Published: November 23, 2019 4:46pm 414 Views

Bionews September 2019

This issue: The vulnerability of internet medical devices, The healthcare industry's PR problem, Alexa diagnoses the sniffles - via Biotica, Cincinnati

Bionews December 2019

Published: November 23, 2019 11:08am 1049 Views

Bionews December 2019

Keep up-to-date quickly: Social media holiday hashtags, Voice search in medical marketing, Apple's heart watch, Alexa's digital assistant is now HIPAA compliant

Ditch the Muse. Get Yourself a Writing Ritual to Banish Writer’s Block Forever

Published: May 28, 2019 11:41am 1124 Views

Ditch the Muse. Get Yourself a Writing Ritual to Banish Writer’s Block Forever

Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with

The Dark Side of Social Media

Published: May 6, 2019 3:22pm 1046 Views

The  Dark Side of Social Media

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Why Brand Name Variations Are Crucial for Search Success

Published: April 17, 2019 11:35am 1096 Views

Why Brand Name Variations Are Crucial for Search Success

Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.

Use podcasts as a tool to reach doctors and patients

Published: March 21, 2019 7:49pm 908 Views

Use podcasts as a tool to reach doctors and patients

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Milk Your Blog Posts for Every Drop of SEO

Published: February 7, 2019 12:06pm 1135 Views

Milk Your Blog Posts for Every Drop of SEO

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.

Why Voice Search Is Critical for Healthcare Websites

Published: January 21, 2019 5:38pm 1468 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Why Privacy Policies are Smart Branding

Published: October 24, 2018 2:39pm 1287 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

Great Marketing Strategies Attract and Repel Customers

Published: October 24, 2018 2:33pm 1339 Views

Great Marketing Strategies Attract and Repel Customers

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.

Medical Device Sales Tips from the Used Car Lot

Published: October 24, 2018 9:01am 1775 Views

Medical Device Sales Tips from the Used Car Lot

Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.

7 Reasons Digital Marketing Campaigns Underperform

Published: October 23, 2018 8:46am 1375 Views

7 Reasons Digital Marketing Campaigns Underperform

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

Avoid the Pitfalls of Healthcare Market Research

Published: August 15, 2018 2:06pm 1638 Views

Avoid the Pitfalls of Healthcare Market Research

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

5 Common Mistakes that Implode Websites Before They’re Built

Published: August 15, 2018 2:04pm 1434 Views

5 Common Mistakes that Implode Websites Before They’re Built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

10 Ways to Crash a Medical Device Launch

Published: August 15, 2018 2:03pm 1412 Views

10 Ways to Crash a Medical Device Launch

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

Ophthalmologist Buys the Perfect Cup of Coffee

Published: August 15, 2018 2:00pm 990 Views

Ophthalmologist Buys  the Perfect Cup of Coffee

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice. Follow your bliss.

Handling Negative Reviews on Healthcare Social Media

Published: August 15, 2018 1:58pm 1591 Views

Handling Negative Reviews on Healthcare Social Media

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Medical Marketing Agency Launches in Cincinnati

Published: August 15, 2018 1:51pm 1156 Views

Medical Marketing Agency Launches in Cincinnati

Learn about Biotica Healthcare Marketing and our work for doctors, hospitals, and medical devices from our company's launch release. This post is updated.

Healthcare Marketing - The Risks of Playing it Safe

Published: August 15, 2018 1:46pm 775 Views

Healthcare Marketing - The Risks of Playing it Safe

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Slipping a Little Mindfulness into our Routine

Published: August 15, 2018 1:15pm 872 Views

Slipping a Little Mindfulness into our Routine

Mindfulness is a great tool for living in the present, and it's one you can start right now without any special equipment, books, or classes.