Published November 24, 2020 526 Views
This issue: Social Media is for B2B Medical Companies, Too, Analyze competitors' web sites to improve your own, Content marketing for Healthcare, and more.
Published November 17, 2020 369 Views
Hicks' law shows us that extensive options, for example on a navigation bar, confuse and frustrate users. The result? Fewer conversions and page abandonment.
Published November 17, 2020 344 Views
The misaligned QR Code is a trending tool for the marketer's toolkit. Learn the new applications for medical, and new twists on an almost forgotten technology
Published November 5, 2020 564 Views
Privacy, reputation, brand are all considerations in the decision to go on social media. This article will help you sort out the good, bad, and the ugly.
Published October 29, 2020 1321 Views
Handy things to know this October - The pros and cons of healthcare social media, QR codes are hip – again, Fewer choices for more clicks, and Hometown Snaps
Published September 29, 2020 442 Views
Published September 29, 2020 430 Views
Beep. Beep. Go ahead, leave a message. Chances are nobody will hear it. Find out how the cultural norms around voicemail have changed.
Published September 29, 2020 679 Views
Get ready to go interactive. More email clients than ever support interactive elements within an email, including forms, accordions, and image switching than ever.
Published September 29, 2020 392 Views
Are you reducing the carbon footprint of your website? Digital tech accounts for 3.7% of greenhouse gases. Find out how to get your website in control.
Published September 29, 2020 534 Views
September Articles: Is your website passing greenhouse gases? The future of email is interactive, Why voicemail is ticking people off? and Hometown photos
Published September 24, 2020 878 Views
Published September 11, 2020 435 Views
More of us are working from home during the pandemic, and business to business email has mushroomed nearly 200%. How should this affect your email marketing?
Published September 11, 2020 519 Views
Social media trolls are annoying at best, devastating at worst. For medical companies, they must go. Read about how our social team cleans up feeds.
Published August 26, 2020 1382 Views
In this issue: Exploding email, Drive away social media trolls, Optimizing the "from address" to increase email open rates, Your personal brand during COVID-19
Published July 30, 2020 1026 Views
Published July 27, 2020 547 Views
Published July 27, 2020 650 Views
It's time for marketers to engage in retrospection around the BLM movement, and the need to develop a greater sensitivity to racist language and imagery
Published July 27, 2020 773 Views
A look at COVID-19 public service advertising.
Published July 27, 2020 772 Views
How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.
Published July 27, 2020 471 Views
Published July 27, 2020 478 Views
Published July 27, 2020 602 Views
It's hot and sticky, and we have six beer picks to help you weather the summer. Thoughts about how marketing needs to change in light of the BLM movement, and more.
Published June 19, 2020 1774 Views
Artificial intelligence for healthcare marketing, Reversing the marketing funnel for better recession marketing, Keeping your audience awake during virtual presentations
Published June 19, 2020 687 Views
Biotica's answer to enjoying the shortest day of the year in style, our recipe for the Summer Solstice Sipper Cocktail
Published June 19, 2020 889 Views
Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management
Published June 19, 2020 659 Views
Improve your medical device and healthcare marketing results by turning the sales funnel upside down by prioritizing and super-serving your current customers
Published June 19, 2020 650 Views
The time is ripe for implementing a healthcare Corporate Social Responsibility (CSR) program. The need is great, and CSR can be an authentic way to burnish a brand.
Published June 19, 2020 710 Views
In-person meetings are on the wane. Learn how to engage with your audience with a virtual presentation or webinar -- without talking with your hands
Published June 19, 2020 736 Views
Artificial intelligence isn't just for Pandora and Amazon. Now it's sweeping into healthcare marketing with chatbots, content generation, and automation.
Published June 1, 2020 849 Views
Isolation due to COVID-19 has ignited an explosion of creativity. Here we take a look at some of our faves from YouTube and beyond. Stay strong by making something.