Biotica Healthcare Marketing Cincinnati

The Recession Quiz for Medical Marketers

Published April 8, 2020 921 Views

The Recession Quiz for Medical Marketers

Are you ready to combat the economic downturn? Take our recession quick marketing quiz to find out. We'll explain the answers, and send you off to learn more.

13 Apps to Fight Off Cabin Fever

Published April 2, 2020 333 Views

13 Apps to Fight Off Cabin Fever

Is quarantine making you feel a little verklempt? Here are 13 apps we like for total distraction and their ability to make time fly.

Axe These Pubic Speaking Peccadilloes

Published April 2, 2020 379 Views

Axe These Pubic Speaking Peccadilloes

You know the canned phrases that everyone uses when speaking to a group? We'll show you how to get rid of them, so you can sound as smart as you really are.

Handling Isolation Like an Astronaut

Published April 2, 2020 267 Views

Handling Isolation Like an Astronaut

Learn the strategies that astronauts use to deal with months of isolation in outer space. At least we can go outside if we want to.

Is Your Beard a Face Mask or Respirator Killer?

Published April 2, 2020 325 Views

Is Your Beard a Face Mask or Respirator Killer?

All beards are not created equal, especially when fitting respirators. Fortunately, the CDC designed a cool poster of 36 beard types to let us know which pass muster

Words that make email SPAM filters grouchy

Published April 2, 2020 332 Views

Words that make email SPAM filters grouchy

Your healthcare customers will fail to receive marketing emails that triggered a SPAM filter. Learn about specific words that flag servers.

Essential Maintenance for Your Web Tubes

Published April 2, 2020 507 Views

Essential Maintenance for Your Web Tubes

How to nurture your medical website during Covid-19 downtime. Review and create content. Optimize SEO and banish those pesky "Page Not Found" 404 Errors

How to Become a Recession Bloomer

Published March 20, 2020 1150 Views

How to Become a Recession Bloomer

Put a recession marketing strategy in place and learn how to kick up some dust and become stronger than ever. Let Biotica help you become a recession bloomer.

Bionews March 2020

Published March 16, 2020 947 Views

Bionews March 2020

Significance of email bounce rates explained, Marketing Strategies to Survive the Recession and Flourish Afterwards, Staying Sane While Working at Home, and more

Communicate with Customers During the Covid-19 Crisis

Published March 16, 2020 414 Views

During this business downturn, it's essential to communicate to your b2b and b2c healthcare customers and explain the safety steps you're taking due to COVID 19

A Checkup from the Neck Up

Published March 16, 2020 343 Views

A Checkup from the Neck Up

Working at home during Covid-19 can have its own special challenges: new routines, depression. Read this for tips on keeping your head screwed on straight.

The importance of bounce rates in medical email marketing

Published March 16, 2020 546 Views

The importance of bounce rates in medical email marketing

What drives healthcare email marketing bounce rates? Why is it important to your success? We'll tell you how to fix it and grow the response to your email campaigns.

Make Working From Home Work (Better)

Published March 16, 2020 308 Views

Like it or not, many of us will be parked in our domiciles while the virus sorts itself out. These tips will make it bearable and productive, and maybe even fun.

Biotica Booster Wellness Shot

Published March 16, 2020 430 Views

Biotica Booster Wellness Shot

One key tip for making it through this stressful time: Drink, and drink often this healthy, non-alcoholic mixer with ginger

Recession Strategies for Medical Marketing

Published March 12, 2020 3133 Views

Recession Strategies for Medical Marketing

Your recession marketing strategy will shape your profitability now and into the future. Here's our guide for our medical device manufacturers. We've got this .

Bionews February 2020

Published February 13, 2020 995 Views

Bionews February 2020

Stories - Shift from social media to email ; Ace your first TV interview; Sun Tzu: Attack Weakness; CSR and the Super Bowl; Consumers and Search Results

Bionews January 2020

Published January 11, 2020 1428 Views

Bionews, July 2020 - Use Alexa's Flash Briefings, Hire a Great Remote Workforce, Google's, SEO for BERT Search, and a look at calibrating your next budget.

Set a Website Budget That's Based on ROI

Published December 9, 2019 931 Views

Set a Website Budget That's Based on ROI

Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales

Bionews September 2019

Published November 23, 2019 541 Views

Bionews September 2019

This issue: The vulnerability of internet medical devices, The healthcare industry's PR problem, Alexa diagnoses the sniffles - via Biotica, Cincinnati

Bionews December 2019

Published November 23, 2019 1177 Views

Bionews December 2019

Keep up-to-date quickly: Social media holiday hashtags, Voice search in medical marketing, Apple's heart watch, Alexa's digital assistant is now HIPAA compliant

Ditch the Muse. Get Yourself a Writing Ritual to Banish Writer’s Block Forever

Published May 28, 2019 1251 Views

Ditch the Muse. Get Yourself a Writing Ritual to Banish Writer’s Block Forever

Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with

The Dark Side of Social Media

Published May 6, 2019 1274 Views

The  Dark Side of Social Media

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Why Brand Name Variations Are Crucial for Search Success

Published April 17, 2019 1231 Views

Why Brand Name Variations Are Crucial for Search Success

Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.

Use podcasts as a tool to reach doctors and patients

Published March 21, 2019 1064 Views

Use podcasts as a tool to reach doctors and patients

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Milk Your Blog Posts for Every Drop of SEO

Published February 7, 2019 1281 Views

Milk Your Blog Posts for Every Drop of SEO

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.

Why Voice Search Is Critical for Healthcare Websites

Published January 21, 2019 1726 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Why Privacy Policies are Smart Branding

Published October 24, 2018 1461 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

Great Marketing Strategies Attract and Repel Customers

Published October 24, 2018 1448 Views

Great Marketing Strategies Attract and Repel Customers

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.

Medical Device Sales Tips from the Used Car Lot

Published October 24, 2018 1965 Views

Medical Device Sales Tips from the Used Car Lot

Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.

7 Reasons Digital Marketing Campaigns Underperform

Published October 23, 2018 1546 Views

7 Reasons Digital Marketing Campaigns Underperform

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.