Healthcare Marketing Blog

Are you ready to combat the economic downturn? Take our recession quick marketing quiz to find out. We'll explain the answers, and send you off to learn more.

Is quarantine making you feel a little verklempt? Here are 13 apps we like for total distraction and their ability to make time fly.

You know the canned phrases that everyone uses when speaking to a group? We'll show you how to get rid of them, so you can sound as smart as you really are.

Learn the strategies that astronauts use to deal with months of isolation in outer space. At least we can go outside if we want to.

All beards are not created equal, especially when fitting respirators. Fortunately, the CDC designed a cool poster of 36 beard types to let us know which pass muster

Your healthcare customers will fail to receive marketing emails that triggered a SPAM filter. Learn about specific words that flag servers.

How to nurture your medical website during Covid-19 downtime. Review and create content. Optimize SEO and banish those pesky "Page Not Found" 404 Errors

Put a recession marketing strategy in place and learn how to kick up some dust and become stronger than ever. Let Biotica help you become a recession bloomer.

Significance of email bounce rates explained, Marketing Strategies to Survive the Recession and Flourish Afterwards, Staying Sane While Working at Home, and more

During this business downturn, it's essential to communicate to your b2b and b2c healthcare customers and explain the safety steps you're taking due to COVID 19

Working at home during Covid-19 can have its own special challenges: new routines, depression. Read this for tips on keeping your head screwed on straight.

What drives healthcare email marketing bounce rates? Why is it important to your success? We'll tell you how to fix it and grow the response to your email campaigns.

Like it or not, many of us will be parked in our domiciles while the virus sorts itself out. These tips will make it bearable and productive, and maybe even fun.

One key tip for making it through this stressful time: Drink, and drink often this healthy, non-alcoholic mixer with ginger

Your recession marketing strategy will shape your profitability now and into the future. Here's our guide for our medical device manufacturers. We've got this .

Stories - Shift from social media to email ; Ace your first TV interview; Sun Tzu: Attack Weakness; CSR and the Super Bowl; Consumers and Search Results

Bionews, July 2020 - Use Alexa's Flash Briefings, Hire a Great Remote Workforce, Google's, SEO for BERT Search, and a look at calibrating your next budget.

Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales

This issue: The vulnerability of internet medical devices, The healthcare industry's PR problem, Alexa diagnoses the sniffles - via Biotica, Cincinnati

Keep up-to-date quickly: Social media holiday hashtags, Voice search in medical marketing, Apple's heart watch, Alexa's digital assistant is now HIPAA compliant

Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.

Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.

Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.