Mobile First is Now the New SEO Survival Strategy
Published: August 10, 2018 5:48pm 187 Views
Mobile website performance. now the driving force behind search ranking, is critical for healthcare and medical device marketers
Face Down a Medical Goliath with Niche Marketing | Biotica Healthcare
Published: August 10, 2018 5:43pm 173 Views
Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.
Trade show Strategies for Medical Equipment Manufacturers
Published: August 10, 2018 5:41pm 180 Views
Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.
Enlist the whole company for social media success
Published: August 10, 2018 5:35pm 795 Views
What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.
A case for Healthcare Email Marketing
Published: August 10, 2018 5:28pm 199 Views
Making a case? Here are key statistics to support the importance of email marketing in healthcare advertising, and the role it plays in an integrated program.
Why Doctors and Patients are Wary of Social Media
Published: August 10, 2018 5:25pm 481 Views
Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.
New Study Shows Consumers Aren’t as Keen on Retargeting as Marketers
Published: August 10, 2018 5:14pm 213 Views
Retargeting customers after they leave your website is a popular marketing tactic... with marketers. Legal experts and consumers have other ideas
Tap Emotions for Powerful Medical Device Marketing
Published: August 10, 2018 5:07pm 393 Views
Rational arguments are important to marketing medical devices. But authentic emotional branding can carry the day. Learn how to infuse your brand with them.