Healthcare Marketing Blog

This issue: Social Media is for B2B Medical Companies, Too, Analyze competitors' web sites to improve your own, Content marketing for Healthcare, and more.

Hicks' law shows us that extensive options, for example on a navigation bar, confuse and frustrate users. The result? Fewer conversions and page abandonment.

The misaligned QR Code is a trending tool for the marketer's toolkit. Learn the new applications for medical, and new twists on an almost forgotten technology

Privacy, reputation, brand are all considerations in the decision to go on social media. This article will help you sort out the good, bad, and the ugly.

Handy things to know this October - The pros and cons of healthcare social media, QR codes are hip – again, Fewer choices for more clicks, and Hometown Snaps

Beep. Beep. Go ahead, leave a message. Chances are nobody will hear it. Find out how the cultural norms around voicemail have changed.

Get ready to go interactive. More email clients than ever support interactive elements within an email, including forms, accordions, and image switching than ever.

Are you reducing the carbon footprint of your website? Digital tech accounts for 3.7% of greenhouse gases. Find out how to get your website in control.

September Articles: Is your website passing greenhouse gases? The future of email is interactive, Why voicemail is ticking people off? and Hometown photos

More of us are working from home during the pandemic, and business to business email has mushroomed nearly 200%. How should this affect your email marketing?

Social media trolls are annoying at best, devastating at worst. For medical companies, they must go. Read about how our social team cleans up feeds.

In this issue: Exploding email, Drive away social media trolls, Optimizing the "from address" to increase email open rates, Your personal brand during COVID-19

It's time for marketers to engage in retrospection around the BLM movement, and the need to develop a greater sensitivity to racist language and imagery

A look at COVID-19 public service advertising.

How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.

It's hot and sticky, and we have six beer picks to help you weather the summer. Thoughts about how marketing needs to change in light of the BLM movement, and more.

Artificial intelligence for healthcare marketing, Reversing the marketing funnel for better recession marketing, Keeping your audience awake during virtual presentations

Biotica's answer to enjoying the shortest day of the year in style, our recipe for the Summer Solstice Sipper Cocktail

Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management

Improve your medical device and healthcare marketing results by turning the sales funnel upside down by prioritizing and super-serving your current customers

The time is ripe for implementing a healthcare Corporate Social Responsibility (CSR) program. The need is great, and CSR can be an authentic way to burnish a brand.

In-person meetings are on the wane. Learn how to engage with your audience with a virtual presentation or webinar -- without talking with your hands

Artificial intelligence isn't just for Pandora and Amazon. Now it's sweeping into healthcare marketing with chatbots, content generation, and automation.

Isolation due to COVID-19 has ignited an explosion of creativity. Here we take a look at some of our faves from YouTube and beyond. Stay strong by making something.