Published: March 16, 2020 4:15pm 782 Views
Significance of email bounce rates explained, Marketing Strategies to Survive the Recession and Flourish Afterwards, Staying Sane While Working at Home, and more
Published: March 16, 2020 11:39am 252 Views
During this business downturn, it's essential to communicate to your b2b and b2c healthcare customers and explain the safety steps you're taking due to COVID 19
Published: March 16, 2020 11:33am 228 Views
Working at home during Covid-19 can have its own special challenges: new routines, depression. Read this for tips on keeping your head screwed on straight.
Published: March 16, 2020 11:29am 335 Views
What drives healthcare email marketing bounce rates? Why is it important to your success? We'll tell you how to fix it and grow the response to your email campaigns.
Published: March 16, 2020 11:14am 196 Views
Like it or not, many of us will be parked in our domiciles while the virus sorts itself out. These tips will make it bearable and productive, and maybe even fun.
Published: March 16, 2020 11:10am 256 Views
One key tip for making it through this stressful time: Drink, and drink often this healthy, non-alcoholic mixer with ginger
Published: March 12, 2020 10:08am 2700 Views
Your recession marketing strategy will shape your profitability now and into the future. Here's our guide for our medical device manufacturers. We've got this .
Published: February 13, 2020 12:25pm 887 Views
Stories - Shift from social media to email ; Ace your first TV interview; Sun Tzu: Attack Weakness; CSR and the Super Bowl; Consumers and Search Results
Published: January 11, 2020 9:59pm 1307 Views
Short articles about Kanban for marketing, potential medical marketing uses of Alexa's Flash Briefings, Tips on setting a website budget and hiring remote employees and m
Published: December 9, 2019 1:52pm 736 Views
Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales
Published: November 23, 2019 4:46pm 414 Views
This issue: The vulnerability of internet medical devices, The healthcare industry's PR problem, Alexa diagnoses the sniffles - via Biotica, Cincinnati
Published: November 23, 2019 11:08am 1049 Views
Keep up-to-date quickly: Social media holiday hashtags, Voice search in medical marketing, Apple's heart watch, Alexa's digital assistant is now HIPAA compliant
Published: May 28, 2019 11:41am 1124 Views
Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with
Published: May 6, 2019 3:22pm 1046 Views
Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs
Published: April 17, 2019 11:35am 1096 Views
Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.
Published: March 21, 2019 7:49pm 908 Views
Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.
Published: February 7, 2019 12:06pm 1135 Views
Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.
Published: January 21, 2019 5:38pm 1468 Views
Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"
Published: October 24, 2018 2:39pm 1287 Views
Published: October 24, 2018 2:33pm 1339 Views
Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.
Published: October 24, 2018 9:01am 1775 Views
Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.
Published: October 23, 2018 8:46am 1375 Views
Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.
Published: August 15, 2018 2:06pm 1638 Views
A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.
Published: August 15, 2018 2:04pm 1434 Views
Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.
Published: August 15, 2018 2:03pm 1412 Views
You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.
Published: August 15, 2018 2:00pm 990 Views
In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice. Follow your bliss.
Published: August 15, 2018 1:58pm 1591 Views
Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.
Published: August 15, 2018 1:51pm 1156 Views
Learn about Biotica Healthcare Marketing and our work for doctors, hospitals, and medical devices from our company's launch release. This post is updated.
Published: August 15, 2018 1:46pm 775 Views
There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.
Published: August 15, 2018 1:15pm 872 Views
Mindfulness is a great tool for living in the present, and it's one you can start right now without any special equipment, books, or classes.