Healthcare Marketing Blog

Significance of email bounce rates explained, Marketing Strategies to Survive the Recession and Flourish Afterwards, Staying Sane While Working at Home, and more

During this business downturn, it's essential to communicate to your b2b and b2c healthcare customers and explain the safety steps you're taking due to COVID 19

Working at home during Covid-19 can have its own special challenges: new routines, depression. Read this for tips on keeping your head screwed on straight.

What drives healthcare email marketing bounce rates? Why is it important to your success? We'll tell you how to fix it and grow the response to your email campaigns.

Like it or not, many of us will be parked in our domiciles while the virus sorts itself out. These tips will make it bearable and productive, and maybe even fun.

One key tip for making it through this stressful time: Drink, and drink often this healthy, non-alcoholic mixer with ginger

Your recession marketing strategy will shape your profitability now and into the future. Here's our guide for our medical device manufacturers. We've got this .

Stories - Shift from social media to email ; Ace your first TV interview; Sun Tzu: Attack Weakness; CSR and the Super Bowl; Consumers and Search Results

Short articles about Kanban for marketing, potential medical marketing uses of Alexa's Flash Briefings, Tips on setting a website budget and hiring remote employees and m

Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales

This issue: The vulnerability of internet medical devices, The healthcare industry's PR problem, Alexa diagnoses the sniffles - via Biotica, Cincinnati

Keep up-to-date quickly: Social media holiday hashtags, Voice search in medical marketing, Apple's heart watch, Alexa's digital assistant is now HIPAA compliant

Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.

Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.

Professional selling is crucial if you're selling a surgical robot or a Yugo. So here are sales tips from used car salespeople.

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice. Follow your bliss.

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Learn about Biotica Healthcare Marketing and our work for doctors, hospitals, and medical devices from our company's launch release. This post is updated.

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Mindfulness is a great tool for living in the present, and it's one you can start right now without any special equipment, books, or classes.