Biotica Healthcare Marketing Cincinnati

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Mobile First is Now the New SEO Survival Strategy

Published: August 10, 2018 5:48pm 187 Views

Mobile First is Now the New SEO Survival Strategy

Mobile website performance. now the driving force behind search ranking, is critical for healthcare and medical device marketers

Face Down a Medical Goliath with Niche Marketing | Biotica Healthcare

Published: August 10, 2018 5:43pm 173 Views

Face Down a Medical Goliath with Niche Marketing | Biotica Healthcare

Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.

Trade show Strategies for Medical Equipment Manufacturers

Published: August 10, 2018 5:41pm 180 Views

Trade show Strategies for Medical Equipment Manufacturers

Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.

Robotic Cows: Run Quickly but no Milkshakes

Published: August 10, 2018 5:37pm 282 Views

Robotic Cows: Run Quickly but no Milkshakes

Enlist the whole company for social media success

Published: August 10, 2018 5:35pm 795 Views

Enlist the whole company for social media success

What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.

A case for Healthcare Email Marketing

Published: August 10, 2018 5:28pm 199 Views

A case for Healthcare Email Marketing

Making a case? Here are key statistics to support the importance of email marketing in healthcare advertising, and the role it plays in an integrated program.

Why Doctors and Patients are Wary of Social Media

Published: August 10, 2018 5:25pm 481 Views

Why Doctors and Patients  are Wary of Social Media

Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.

New Study Shows Consumers Aren’t as Keen on Retargeting as Marketers

Published: August 10, 2018 5:14pm 213 Views

New Study Shows Consumers Aren’t as Keen on Retargeting as Marketers

Retargeting customers after they leave your website is a popular marketing tactic... with marketers. Legal experts and consumers have other ideas

Write a Website Privacy Policy Worth Showing Off

Published: August 10, 2018 5:11pm 211 Views

Write a Website Privacy Policy Worth Showing Off

Tap Emotions for Powerful Medical Device Marketing

Published: August 10, 2018 5:07pm 393 Views

Tap Emotions for Powerful Medical Device Marketing

Rational arguments are important to marketing medical devices. But authentic emotional branding can carry the day. Learn how to infuse your brand with them.