Published: July 9, 2019 5:15pm 14 Views
Published: May 28, 2019 11:41am 403 Views
Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with
Published: May 6, 2019 3:22pm 348 Views
Published: April 17, 2019 11:35am 371 Views
Brand name variations drive a dominating chunk of your web traffic. They're especially important for healthcare marketing
Published: March 21, 2019 7:49pm 324 Views
Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.
Published: February 7, 2019 12:06pm 424 Views
Drive readership and web traffic by optimizing your blog post. We'll show you how SEO, web writing all align to give your words maximum impact.
Published: January 21, 2019 5:38pm 273 Views
Voice searches will topple 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"
Published: October 25, 2018 10:52am 826 Views
First in a series of recipes for drinks that buzz your brain. Subscribe to BioNews for more. Happy thinking.
Published: October 24, 2018 2:39pm 798 Views
Published: October 24, 2018 2:33pm 872 Views
Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.
Published: October 24, 2018 9:01am 1240 Views
Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.
Published: October 23, 2018 8:46am 891 Views
Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.
Published: August 15, 2018 2:06pm 975 Views
A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.
Published: August 15, 2018 2:04pm 862 Views
Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.
Published: August 15, 2018 2:03pm 509 Views
You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.
Published: August 15, 2018 2:00pm 474 Views
In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice.
Published: August 15, 2018 1:58pm 870 Views
Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.
Published: August 15, 2018 1:51pm 429 Views
New medical marketing agency Biotica Healthcare produces award-winning creative work for medical devices, hospitals, and healthcare startups.
Published: August 15, 2018 1:46pm 338 Views
There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.
Published: August 15, 2018 1:15pm 382 Views
Published: August 15, 2018 1:12pm 425 Views
Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.
Published: August 15, 2018 1:10pm 369 Views
Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".
Published: August 15, 2018 1:00pm 8203 Views
Healthcare hashtags for hospitals and mobile health, and others for specialties like ENT, ophthalmology, oncology, radiology, neurology and other specialties.
Published: August 15, 2018 12:55pm 535 Views
A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.
Published: August 15, 2018 12:50pm 370 Views
Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.
Published: August 15, 2018 12:48pm 476 Views
CSR programs have the power to move patients, doctors, and influencers to choose your healthcare or medical device brand. Are you leveraging this power?
Published: August 15, 2018 12:46pm 350 Views
We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.
Published: August 15, 2018 12:36pm 382 Views
Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.
Published: August 15, 2018 12:33pm 528 Views
Published: August 15, 2018 12:30pm 315 Views
We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.