Biotica Healthcare Marketing Cincinnati

Bionews November 2020

Published November 24, 2020 141 Views

Bionews November 2020

This issue: Social Media is for B2B Medical Companies, Too, Analyze competitors' web sites to improve your own, Content marketing for Healthcare, and more.

Offer Visitors Fewer Choices and to Boost Conversions

Published November 17, 2020 43 Views

Offer Visitors Fewer Choices and to Boost Conversions

Hicks' law shows us that extensive options, for example on a navigation bar, confuse and frustrate users. The result? Fewer conversions and page abandonment.

QR Codes are Hip — Again

Published November 17, 2020 52 Views

QR Codes are Hip — Again

The misaligned QR Code is a trending tool in the healthcare marketers' toolkit. Learn the new applications for medical, and new twists on an almost forgotten technology

The Pros and Cons of Healthcare Social Media

Published November 5, 2020 189 Views

The Pros and Cons of Healthcare Social Media

Privacy, reputation, brand are all considerations in the decision to go on social media. This article will help you sort out the good, bad, and the ugly.

Bionews - Healthcare Marketing - October 2020

Published October 29, 2020 1008 Views

Bionews - Healthcare Marketing - October 2020

Handy things to know this October - The pros and cons of healthcare social media, QR codes are hip – again, Fewer choices for more clicks, and Hometown Snaps

A Stroll Around Our Hometown

Published September 29, 2020 154 Views

A Stroll Around Our Hometown

Who are you Ticking off When you Leave a Voicemail?

Published September 29, 2020 145 Views

Who are you Ticking off When you Leave a Voicemail?

Beep. Beep. Go ahead, leave a message. Chances are nobody will hear it. Find out how the cultural norms around voicemail have changed.

The Future of Email Marketing is Interactive

Published September 29, 2020 366 Views

The Future of Email Marketing is Interactive

Get ready to go interactive. More email clients than ever support interactive elements within an email, including forms, accordions, and image switching than ever.

Is your website passing greenhouse gasses?

Published September 29, 2020 126 Views

Is your website passing greenhouse gasses?

Are you reducing the carbon footprint of your website? Digital tech accounts for 3.7% of greenhouse gases. Find out how to get your website in control.

bionews September 2019

Published September 29, 2020 257 Views

bionews September 2019

September Articles: Is your website passing greenhouse gases? The future of email is interactive, Why voicemail is ticking people off? and Hometown photos

Show Empathy with Social Media Hashtags

Published September 24, 2020 271 Views

Show Empathy with Social Media Hashtags

Email Volume Explodes During COVID-19

Published September 11, 2020 166 Views

Email Volume Explodes During COVID-19

More of us are working from home during the pandemic, and business to business email has mushroomed nearly 200%. How should this affect your email marketing?

Shutdown Trolls in Your Social Media Feeds

Published September 11, 2020 219 Views

Shutdown Trolls in Your Social Media Feeds

Social media trolls are annoying at best, devastating at worst. For medical companies, they must go. Read about how our social team cleans up feeds.

Bionews August 2020

Published August 26, 2020 1088 Views

Bionews August 2020

In this issue: Exploding email, Drive away social media trolls, Optimizing the "from address" to increase email open rates, Your personal brand during COVID-19

News Updates

Published July 30, 2020 612 Views

Conquer decision fatigue to make your brain happy

Published July 27, 2020 280 Views

Conquer decision fatigue to make your brain happy

Marketers must wakeup to Black Lives Matter

Published July 27, 2020 339 Views

It's time for marketers to engage in retrospection around the BLM movement, and the need to develop a greater sensitivity to racist language and imagery

Is COVID-19 messaging too nice?

Published July 27, 2020 483 Views

Is COVID-19 messaging too nice?

A look at COVID-19 public service advertising.

What makes a great tagline?

Published July 27, 2020 418 Views

What makes a great tagline?

How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.

Employee Guidelines for Sharing Social Media

Published July 27, 2020 170 Views

Employee Guidelines for Sharing Social Media

Try a shandy, gose, or a wheat beer, and stay cool

Published July 27, 2020 203 Views

Try a shandy, gose, or a wheat beer, and stay cool

Bionews July 2020 - Slogans, Beer Picks, BLM and Marketing

Published July 27, 2020 330 Views

It's hot and sticky, and we have six beer picks to help you weather the summer. Thoughts about how marketing needs to change in light of the BLM movement, and more.

Bionews June 2020

Published June 19, 2020 1428 Views

Artificial intelligence for healthcare marketing, Reversing the marketing funnel for better recession marketing, Keeping your audience awake during virtual presentations

Relax with Biotica's Summer Solstice Sipper Cocktail

Published June 19, 2020 377 Views

Relax with Biotica's Summer Solstice Sipper Cocktail

Biotica's answer to enjoying the shortest day of the year in style, our recipe for the Summer Solstice Sipper Cocktail

Using Social Media to Reach Doctors

Published June 19, 2020 464 Views

Using Social Media to Reach Doctors

Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management

Turn marketing funnel upside down during a recession

Published June 19, 2020 372 Views

Turn marketing funnel upside down during a recession

Improve your medical device and healthcare marketing results by turning the sales funnel upside down by prioritizing and super-serving your current customers

The impact of COVID makes CSR programs critical

Published June 19, 2020 330 Views

The impact of COVID makes CSR programs critical

The time is ripe for implementing a healthcare Corporate Social Responsibility (CSR) program. The need is great, and CSR can be an authentic way to burnish a brand.

Virtual Presentations that Keep Your Audience Awake and Engaged

Published June 19, 2020 297 Views

Virtual Presentations that Keep Your Audience Awake and Engaged

In-person meetings are on the wane. Learn how to engage with your audience with a virtual presentation or webinar -- without talking with your hands

How healthcare marketers are using AI

Published June 19, 2020 449 Views

How healthcare marketers are using AI

Artificial intelligence isn't just for Pandora and Amazon. Now it's sweeping into healthcare marketing with chatbots, content generation, and automation.

Creativity Ignites During COVID-19

Published June 1, 2020 570 Views

Isolation due to COVID-19 has ignited an explosion of creativity. Here we take a look at some of our faves from YouTube and beyond. Stay strong by making something.