Biotica Healthcare Marketing Cincinnati

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Published: October 5, 2019 2:01pm 5 Views

Biobits September 2019

Published: September 6, 2019 5:11pm 82 Views

Biobits September 2019

Biobits is a medical marketing e-newsletter that highlights stuff that the people at Biotica Healthcare are reading, learning and sharing with our friends. Fewer DIY tips, more fun!

Ditch the Muse. Get Yourself a Writing Ritual to Banish Writer’s Block Forever.

Published: May 28, 2019 11:41am 608 Views

Ditch the Muse. Get Yourself a Writing Ritual to Banish Writer’s Block Forever.

Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with

My 72 Hours as a Social Media Hater

Published: May 6, 2019 3:22pm 456 Views

My 72 Hours as a Social Media Hater

Why brand name variations are crucial for search success

Published: April 17, 2019 11:35am 550 Views

Brand name variations drive a dominating chunk of your web traffic. They're especially important for healthcare marketing

How Podcasting Fits With Healthcare Marketing

Published: March 21, 2019 7:49pm 460 Views

How Podcasting Fits  With  Healthcare Marketing

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Milk your blog posts for every drop of SEO

Published: February 7, 2019 12:06pm 553 Views

Milk your blog posts for every drop of SEO

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO, web writing all align to give your words maximum impact.

Why Voice Search Is Critical for Healthcare Websites

Published: January 21, 2019 5:38pm 602 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will topple 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Think Drink No. 1 | Sip a Pinkerine to Stimulate Your Creativity

Published: October 25, 2018 10:52am 913 Views

Think Drink No. 1 | Sip a Pinkerine to Stimulate Your Creativity

First in a series of recipes for drinks that buzz your brain. Subscribe to BioNews for more. Happy thinking.

Why Privacy Policies are Smart Branding

Published: October 24, 2018 2:39pm 889 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

How to repel customers as a marketing strategy

Published: October 24, 2018 2:33pm 967 Views

How to repel customers as a marketing strategy

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.

Medical Device Sales Tips from the Used Car Lot

Published: October 24, 2018 9:01am 1329 Views

Medical Device Sales Tips from the Used Car Lot

Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.

7 Reasons Digital Marketing Campaigns Underperform

Published: October 23, 2018 8:46am 976 Views

7 Reasons Digital Marketing Campaigns Underperform

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

Avoid the pitfalls of healthcare market research

Published: August 15, 2018 2:06pm 1097 Views

Avoid the pitfalls of healthcare market research

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

5 common mistakes that implode websites before they’re built

Published: August 15, 2018 2:04pm 939 Views

5 common mistakes that implode websites before they’re built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

10 Ways to Crash a Medical Device Launch

Published: August 15, 2018 2:03pm 816 Views

10 Ways to Crash a Medical Device Launch

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

Ophthalmologist Buys the Perfect Cup of Coffee

Published: August 15, 2018 2:00pm 569 Views

Ophthalmologist Buys  the Perfect Cup of Coffee

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice.

Handling negative patient reviews on social media

Published: August 15, 2018 1:58pm 975 Views

Handling negative patient reviews on social media

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Healthcare Ad Agency Offers Bold Creative Work | Biotica USA

Published: August 15, 2018 1:51pm 564 Views

Healthcare Ad Agency Offers Bold Creative Work | Biotica USA

New medical marketing agency Biotica Healthcare produces award-winning creative work for medical devices, hospitals, and healthcare startups.

Healthcare Marketing - The Risks of Playing it Safe

Published: August 15, 2018 1:46pm 420 Views

Healthcare Marketing - The Risks of Playing it Safe

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Slipping a Little Mindfulness into our Routine

Published: August 15, 2018 1:15pm 478 Views

Slipping a Little Mindfulness into our Routine

Enticing patients to read email and web pages

Published: August 15, 2018 1:12pm 518 Views

Enticing patients to read email and web pages

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

Black Beans and Magnesium for Your Brain.

Published: August 15, 2018 1:10pm 483 Views

Black Beans and Magnesium for Your Brain.

Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".

100+ Healthcare Hashtags for Social Media Marketers

Published: August 15, 2018 1:00pm 10794 Views

100+ Healthcare Hashtags for Social Media Marketers

Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.

A Non-Geek Tour of Essential SEO Web Code

Published: August 15, 2018 12:55pm 672 Views

A Non-Geek Tour of Essential SEO Web Code

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

Rev Up Your Medical Advertising with Spunky Creative

Published: August 15, 2018 12:50pm 479 Views

Rev Up Your Medical Advertising with Spunky Creative

Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.

Corporate Social Responsibility and Medical Marketing

Published: August 15, 2018 12:48pm 628 Views

Corporate Social Responsibility and Medical Marketing

CSR programs have the power to move patients, doctors, and influencers to choose your healthcare or medical device brand. Are you leveraging this power?

Why Kids Need Less Screen Time and Advertising

Published: August 15, 2018 12:46pm 444 Views

Why Kids Need Less Screen Time and Advertising

We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.

Drill Into Analytics to Improve Healthcare Content Marketing

Published: August 15, 2018 12:36pm 458 Views

Drill Into Analytics to Improve Healthcare Content Marketing

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

Doctors welcome humor in advertising

Published: August 15, 2018 12:33pm 659 Views

Doctors welcome humor in advertising