March 24, 2022

giant megaphone

Remember when a pandemic put a screeching halt to trade shows, seminars, product training, in-office demonstrations, and all the other in-person tools we healthcare marketers helped our clients develop? Yeah, we're still living it, too. And while many methods of medical marketing had to be shelved, there were some methods whose time in the sun had come. Enter the Webinar. Webinar marketing engages an interested audience in your product or service online in real-time and is tailor-made for medical marketing. You can introduce your latest medical device, detailing how it works and the problems it helps solve. A webinar is low-cost for the attendee, too. All they need is an internet connection and the time it takes to log in, and they don't feel the pressure of an in-house sales call. They get to see the product in action and ask questions, all from the comfort of their home or office. Plus, the session can be recorded and live on your website or landing page as added marketing value. SUBHEAD: Here are some tips for making the most of your webinar.

  • Provide valuable content. Time is money, and you don't want to waste your potential customers' time. This should be more than just a sales pitch. It should provide good information. Make sure your webinar is engaging, thorough, and don't forget to make it fun!
  • Practice. You'll want to run through your webinar with a test audience (bribe your spouse and kids) to work out any bugs, both technical and content-wise. You want your webinar to be professional and not look like something you just threw together.
  • Promote it. Use your connections to spread the word. Send some marketing emails, blast it on social media, and promote it with banner ads. And give yourself a long enough timeline to make sure interested folks can get it on their calendars. And make sure you send reminder emails to everyone who's registered so they remember to tune in.
  • Follow up. Send out follow-up emails to the attendees, invite further questions and provide any information promised in the webinar. Make the webinar recording available online for any who signed up but may not have been able to attend. If you have another webinar scheduled for a new topic, invite them to attend.

Need help setting up a webinar to showcase your product or service? Drop us a line, and we'll show you how to get started.

Comments: Ben Singleton