Biotica Healthcare Marketing Cincinnati

Why brand name variations are crucial for search success

Published: April 17, 2019 11:35am 319 Views

Brand name variations drive a dominating chunk of your web traffic. They're especially important for healthcare marketing

Why Voice Search Is Critical for Healthcare Websites

Published: January 21, 2019 5:38pm 241 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will topple 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Why Privacy Policies are Smart Branding

Published: October 24, 2018 2:39pm 769 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

7 Reasons Digital Marketing Campaigns Underperform

Published: October 23, 2018 8:46am 857 Views

7 Reasons Digital Marketing Campaigns Underperform

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

5 common mistakes that implode websites before they’re built

Published: August 15, 2018 2:04pm 837 Views

5 common mistakes that implode websites before they’re built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

A Non-Geek Tour of Essential SEO Web Code

Published: August 15, 2018 12:55pm 490 Views

A Non-Geek Tour of Essential SEO Web Code

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

The Joys of Semantic Search: “Siri, Find Pizza”

Published: August 15, 2018 12:13pm 323 Views

The Joys of Semantic Search: “Siri, Find Pizza”

It used to be possible to Buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

Mobile First is Now the New SEO Survival Strategy

Published: August 10, 2018 5:48pm 392 Views

Mobile First is Now the New SEO Survival Strategy

Mobile website performance. now the driving force behind search ranking, is critical for healthcare and medical device marketers

Consumers Aren’t as Keen on Retargeting | Biotica USA

Published: August 10, 2018 5:14pm 375 Views

Consumers Aren’t as Keen on Retargeting | Biotica USA

Retargeting customers after they leave your website is a popular marketing tactic... with marketers. Legal experts and consumers have other ideas

Write a Website Privacy Policy Worth Showing Off

Published: August 10, 2018 5:11pm 387 Views

Write a Website Privacy Policy Worth Showing Off

Website privacy policies may seem dull. But they're essential for consumer transparency and legal compliance. They can also boost conversion rates and nudge your SEO.