Biotica Healthcare Marketing Cincinnati

Web Design

Why Voice Search Is Critical for Healthcare Websites

Published: January 21, 2019 5:38pm 82 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will topple 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Why Privacy Policies are Smart Branding

Published: October 24, 2018 2:39pm 651 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

7 Reasons Digital Campaigns Underperform

Published: October 23, 2018 8:46am 672 Views

7 Reasons Digital Campaigns Underperform

Seven over-arching factors, from marketing strategy to technical goofs, that cause healthcare digital marketing campaigns to fail.

5 common mistakes that implode websites before they’re built

Published: August 15, 2018 2:04pm 698 Views

5 common mistakes that implode websites before they’re built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

Naked Code: Stalk Your Website Source to Check SEO

Published: August 15, 2018 12:55pm 289 Views

Naked Code: Stalk Your Website Source to Check SEO

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

The Joys of Semantic Search: “Siri, Find Pizza”

Published: August 15, 2018 12:13pm 178 Views

The Joys of Semantic Search: “Siri, Find Pizza”

It used to be possible to Buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

Mobile First is Now the New SEO Survival Strategy

Published: August 10, 2018 5:48pm 187 Views

Mobile First is Now the New SEO Survival Strategy

Mobile website performance. now the driving force behind search ranking, is critical for healthcare and medical device marketers

New Study Shows Consumers Aren’t as Keen on Retargeting as Marketers

Published: August 10, 2018 5:14pm 213 Views

New Study Shows Consumers Aren’t as Keen on Retargeting as Marketers

Retargeting customers after they leave your website is a popular marketing tactic... with marketers. Legal experts and consumers have other ideas

Write a Website Privacy Policy Worth Showing Off

Published: August 10, 2018 5:11pm 211 Views

Write a Website Privacy Policy Worth Showing Off