digital devices are important sources of greenhouse gassesDo you ever wonder what the carbon footprint of your website might be? Picture those climate-controlled server farms. Now think about how your laptop computer heats up your knees when you’re sitting at the coffee shop. It’s easy to understand how the internet can have an even larger carbon footprint than the airline industry. Digital tech contributes 3.7% of all global greenhouse gas emissions.


When you’re surfing the ‘net, each pageview on the average website produces about 1.76 grams of CO2. And audio and video streaming are making up an ever-growing portion as more of us get our entertainment through the internet. Netflix and Spotify, anyone?

So, what can we do to alleviate some of that GSG?

First, install a browser extension to help monitor the energy output of your browsing. And close some of those browser windows you've had open for days! You'll not only use less energy but will lengthen battery life, enabling you to stay untethered for more extended periods of time.

If you’re a developer (or paying one to build to market your patient services or medical devices), there are many ways to make your website more efficient. For example, make sure your developer is writing clean code and optimizing images. Here’s a list of more tips to help make your website both greener and more efficient.

If you'd like to see your current website's carbon footprint, check out the website carbon calculator. And if you'd like us to help you build a green website or landing page for your eye care practice, medical device manufacturing company, or other projects, drop us a line.