Backlinks and SEO


Backlinks, link back to your website from other sites, builds page credibility, helps your page show up in more searches, and improves your overall Google-ness. They're a good thing.

A handy tool for those of us in the content marketing biz is the Google Search Console. As a Medical Marketing Company, we use this to see which sites link to our clients' sites, including the specific pages.

There are other tools available to help you with your SEO and link-building strategies, all with different features and different price points. You can use tools like SEMrush, Moz Pro, SpyFu, and Monitor Backlinks to help you identify existing backlinks and look for future linking opportunities. They can also help you keep track of backlinks and make sure that they are in good working order (no broken or missing links, which can happen when you update your site or blog.)

And now that you’ve got a handle on your existing backlinks, here are a couple of tips on how to get more.

  • If you see an article on the web that mentions your company and hasn't linked back, reach out to them with the appropriate link to see if they'll add it. Link to the article from your site, if applicable (the ol’ you scratch my back, I’ll scratch your ploy.)
  • Have your PR person (or Public Relations Agency) keep their eyes open for a HARO (Help a Reporter Out) request that aligns with your business. If you can provide information, photos, or other support, you can usually expect a backlink in return.
  • Look for online directories where it makes sense to list your company.

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