Biotica Healthcare Marketing Cincinnati

Medical Website Design

Don't Get Punk'd by Google Analytics

Published March 1, 2021 486 Views

Top line web analytics don't tell the whole story. By themselves, they can mask the inner workings of your website, and lead to overly optimistic reporting.

Track Backlinks to Grow SEO

Published February 26, 2021 348 Views

Track Backlinks to Grow SEO

Backlinks are the bread, butter, and after-dinner drinks of SEO. Learn painless ways to build them, how they work, and work out your own sustainable backlink practice

Strategies for Sniffing Out Your Digital Competition

Published November 30, 2020 399 Views

Strategies for Sniffing Out Your Digital Competition

Explore your website's digital competition, social media, and SEO, and search-engine marketing spend to create a more effective web site and other digital media.

Offer Visitors Fewer Choices and to Boost Conversions

Published November 17, 2020 369 Views

Offer Visitors Fewer Choices and to Boost Conversions

Hicks' law shows us that extensive options, for example on a navigation bar, confuse and frustrate users. The result? Fewer conversions and page abandonment.

Is your website passing greenhouse gasses?

Published September 29, 2020 392 Views

Is your website passing greenhouse gasses?

Are you reducing the carbon footprint of your website? Digital tech accounts for 3.7% of greenhouse gases. Find out how to get your website in control.

Essential Maintenance for Your Web Tubes

Published April 2, 2020 872 Views

Essential Maintenance for Your Web Tubes

How to nurture your medical website during Covid-19 downtime. Review and create content. Optimize SEO and banish those pesky "Page Not Found" 404 Errors

Set a Website Budget That's Based on ROI

Published December 9, 2019 1256 Views

Set a Website Budget That's Based on ROI

Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales

Why Brand Name Variations Are Crucial for Search Success

Published April 17, 2019 1574 Views

Why Brand Name Variations Are Crucial for Search Success

Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.

Why Voice Search Is Critical for Healthcare Websites

Published January 21, 2019 2169 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Why Privacy Policies are Smart Branding

Published October 24, 2018 1763 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.