Biotica Healthcare Marketing Cincinnati

Essential Web Maintenance

Published: April 2, 2020 9:10am 140 Views

Essential Web Maintenance

How to nurture your medical website during Covid-19 downtime. Review and create content. Optimize SEO and banish those pesky "Page Not Found" 404 Errors

Set a Website Budget That's Based on ROI

Published: December 9, 2019 1:52pm 610 Views

Set a Website Budget That's Based on ROI

Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales

Why Brand Name Variations Are Crucial for Search Success

Published: April 17, 2019 11:35am 988 Views

Why Brand Name Variations Are Crucial for Search Success

Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.

Why Voice Search Is Critical for Healthcare Websites

Published: January 21, 2019 5:38pm 1274 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Why Privacy Policies are Smart Branding

Published: October 24, 2018 2:39pm 1183 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

7 Reasons Digital Marketing Campaigns Underperform

Published: October 23, 2018 8:46am 1268 Views

7 Reasons Digital Marketing Campaigns Underperform

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

5 Common Mistakes that Implode Websites Before They’re Built

Published: August 15, 2018 2:04pm 1267 Views

5 Common Mistakes that Implode Websites Before They’re Built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

A Non-Geek Tour of Essential SEO Web Code

Published: August 15, 2018 12:55pm 1060 Views

A Non-Geek Tour of Essential SEO Web Code

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

The Joys of Semantic Search: “Siri, Find Pizza”

Published: August 15, 2018 12:13pm 723 Views

The Joys of Semantic Search: “Siri, Find Pizza”

It used to be possible to buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

Mobile First is Now the New SEO Survival Strategy

Published: August 10, 2018 5:48pm 1236 Views

Mobile First is Now the New SEO Survival Strategy

Mobile websites are so essential to our daily lives that Google is prioritizing them in search. Learn the basics of mobile-first web development