Medical Website Design
Strategies for Sniffing Out Your Digital Competition
Published November 30, 2020 163 Views
Explore your website's digital competition, social media, and SEO, and search-engine marketing spend to create a more effective web site and other digital media.
Offer Visitors Fewer Choices and to Boost Conversions
Published November 17, 2020 145 Views
Hicks' law shows us that extensive options, for example on a navigation bar, confuse and frustrate users. The result? Fewer conversions and page abandonment.
Is your website passing greenhouse gasses?
Published September 29, 2020 185 Views
Are you reducing the carbon footprint of your website? Digital tech accounts for 3.7% of greenhouse gases. Find out how to get your website in control.
Essential Maintenance for Your Web Tubes
Published April 2, 2020 614 Views
How to nurture your medical website during Covid-19 downtime. Review and create content. Optimize SEO and banish those pesky "Page Not Found" 404 Errors
Set a Website Budget That's Based on ROI
Published December 9, 2019 1022 Views
Don't underestimate the value of your new website. This article surveys the ways websites affect brands, support functions other than marketing, and nurture sales
Why Brand Name Variations Are Crucial for Search Success
Published April 17, 2019 1324 Views
Brand name variations drive a dominating chunk of your web traffic. And they're especially important for healthcare marketing.
Why Voice Search Is Critical for Healthcare Websites
Published January 21, 2019 1856 Views
Voice searches will top 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"
Why Privacy Policies are Smart Branding
Published October 24, 2018 1552 Views
Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.
7 Reasons Digital Marketing Campaigns Underperform
Published October 23, 2018 1614 Views
Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.
5 Common Mistakes that Implode Websites Before They’re Built
Published August 15, 2018 1715 Views
Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.