business books

Everyone has a favorite year-end book list, so we thought we'd jump on the bandwagon with our favorite business, marketing, and just plain compelling tomes to add to your reading or gift list.

Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky
Customers expect companies to deliver a seamless digital experience. Those companies that do it well are kicking butt. Those that aren't? Well, not so much. In this book, Tiersky offers a detailed methodology to help companies transform into digital dynamos.

The Age of AI: Henry Kissinger, Eric Schmidt, and Daniel Huttenlocher
collaborated on this volume, which surveys artificial intelligence and its short- and long-term impacts on business, culture, technology, foreign policy, medicine, and our very perception of reality.

Winning On Purpose: The Unbeatable Strategy of Loving Customers by Fred Reichheld
Bottom line? Treat customers the way you want a loved one to be treated. When customers feel the love, they come back to do more business with you, bringing their friends and loved ones along with them. Explore the mysteries of the Net Promoter Score (NPS) to measure customer satisfaction and loyalty.

Atlas of the Heart, Mapping Meaningful Connection and the Language of Human Experience by Brené Brown
Explore the emotions and experiences that define what it means to be a human. Get ready for a deep dive into all the complexities that make us humans weird and wonderful. This is one of those books you'll pass around to your friends.

The Conversation: How Seeking and Speaking the Truth About Racism Can Racially Transform Individuals and Organizations by Robert Livingston
The Harvard social psychologist addresses what you need to know about racism and provides a guide for turning statements into actions for organizations and communities.

The Experience Maker: How to Create Remarkable Experiences that Your Customers Can't Wait to Share by Dan Gingiss
Creating experiences that your customers talk about is primo marketing. This book details how to turn existing customers into brand ambassadors for your business.

The New Climate War: The Fight to Take Back Our Planet by Michael E. Mann
Now more than ever, we all need to do our part to save the planet. Mann, a climatologist and geophysicist, shares a plan for getting it done.

Remote Work Revolution: Succeeding from Anywhere by Tsedal Neeley
Where was this book a year ago? But as more and more of us continue to work remotely, this book helps both employees and employers navigate the work-from-home environment in which we find ourselves. Lots of good practical tips!

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