Biotica Healthcare Marketing Cincinnati

Strategy

Colin Kapernick, Nike, and the Art of Repelling Customers

Published: October 24, 2018 2:33pm 661 Views

Colin Kapernick, Nike, and the Art of Repelling Customers

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.

What is your hospital’s survival strategy?

Published: August 15, 2018 12:16pm 202 Views

What is your hospital’s survival strategy?

Face Down a Medical Goliath with Niche Marketing | Biotica Healthcare

Published: August 10, 2018 5:43pm 173 Views

Face Down a Medical Goliath with Niche Marketing | Biotica Healthcare

Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.

Trade show Strategies for Medical Equipment Manufacturers

Published: August 10, 2018 5:41pm 180 Views

Trade show Strategies for Medical Equipment Manufacturers

Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.

Tap Emotions for Powerful Medical Device Marketing

Published: August 10, 2018 5:07pm 393 Views

Tap Emotions for Powerful Medical Device Marketing

Rational arguments are important to marketing medical devices. But authentic emotional branding can carry the day. Learn how to infuse your brand with them.