Biotica Healthcare Marketing Cincinnati

How to repel customers as a marketing strategy

Published: October 24, 2018 2:33pm 840 Views

How to repel customers as a marketing strategy

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.

What is your hospital’s survival strategy?

Published: August 15, 2018 12:16pm 359 Views

What is your hospital’s survival strategy?

Use Niche Marketing to Take Down a Medical Goliath

Published: August 10, 2018 5:43pm 1450 Views

Use Niche Marketing to Take Down a Medical Goliath

Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.

Trade show Strategies for Medical Equipment Manufacturers

Published: August 10, 2018 5:41pm 308 Views

Trade show Strategies for Medical Equipment Manufacturers

Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.

Emotions fuel powerful medical marketing

Published: August 10, 2018 5:07pm 1371 Views

Emotions fuel powerful medical marketing

Logical arguments, data, and charts don't always sway prospects. Every sale also has an emotional element. Tap it for more powerful medical marketing.