Published: October 24, 2018 2:33pm 436 Views
Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.
Published: August 10, 2018 5:43pm 111 Views
Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.
Published: August 10, 2018 5:41pm 100 Views
Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.
Published: August 10, 2018 5:07pm 249 Views
Rational arguments are important to marketing medical devices. But authentic emotional branding can carry the day. Learn how to infuse your brand with them.