December 7, 2021
The holidays provide great fodder for feeding your social media streams. Here are a few ideas to jingle up your feeds and make the most of your social media marketing during the holiday season.
Deck the Halls. Decorate your social media profiles with seasonal colors, graphics and photos. Keep it on brand and keep your customer in mind, but don’t be afraid to have a little fun.
Holiday Themes. Build posts around themes like the Advent Calendar, the 12 Days of Christmas, Christmas Wish Lists, or Naughty and Nice Lists.
Incorporate Video. Video can be a significant part of your holiday social media feed, and some businesses spend big bucks on feel-good videos (like this one from Apple). But shorter, less produced videos can be effective, too, if they bring that holiday spirit. Think TikTok, Instagram Reels, etc.
Have a contest. Everybody likes to win stuff and it’s an easy way to up your engagement. Make sharing and tagging part of the process to increase the number of eyeballs seeing your feeds. A few ideas? Have followers submit photos of festively decorated waiting rooms from their medical practices. Or submit photos of their care staff all decked out in holiday scrubs. Or send in photos of pets all dressed up for the holidays (because who doesn’t love a picture of a puppy in a Santa hat.)
Let your followers do some of the heavy lifting. User Generated Content (UCG) can be reindeer-powered rocket fuel for your social media feeds. By asking the people who buy your stuff and are already engaged to respond to questions or prompts, you tap into the enthusiasm, creativity, brand loyalty of your audience. Use holiday hashtags to encourage your followers to get involved. Examples: #ChristmasJammies so your followers can show off their elf-inspired sleepwear. #HolidayDecorations to solicit of pics of their inspired Christmas decorating skills. #NaughtyOrNice to see which list your followers think they or (someone they tag) are on for the year. You get the idea. Keep the hashtags simple and easy to understand and use.
Holidays #happyholidays, #happyholidays2021, #holidays, #holidays2021, #holidaystyle, #holidayseason, #holidayspirit, #holidaysparkle, #holidaysarecoming, #holidaymood, #happyholidays, #happyholidayseason, #happyholidaystoall, #holidaygiveaway, #holidaycontest,
Christmas #merrychristmas, #happychristmas, #merrychristmastoall, #happychristmastoall, #merrychristmaseveryone, #merrychristmastoyou, #christmasgift, #christmasgiveaway, #christmascontest
Kwanzaa #JoyousKwanzaa, #AfricanDiaspora, #MaulanaKarenga, #MatundaYaKwanza, #Kawaida, #Umoja, #Kujichagulia, #Ujima, #Ujamaa, #Nia, #Kuumba, #Imani, #Mkeka, #Kinara, #MishumaaSaba, #mazao, #Muhindi, #KikombeChaUmoja,
Hanukah #hanukah, #menorah, #hanukkahbush, chanuka, #FestivalOfLights, #FeastOfDedication