How to use healthcare hashtags to target doctors and patients

Add healthcare and medical hashtags to your social media posts to target discrete niches of consumers and doctors. They’re also helpful for finding other people and influencers that share your interests.

Expand the reach of your posts outside of your current following. One retweet from the right account may reach thousands of additional users.

Refine messages for your audience Users who search for a hashtag are engaged and actively looking for a solution or information you can provide. For example, many medical device manufacturers want to target multiple audiences with a single feed.

Cement branding You are your content, and tagging your posts can proclaim your expertise to doctors, patients and their influencers.

Almost free. Once you develop a list of popular hashtags for your social media posts, tagging them is only a few more keystrokes.

Geo-target For hospitals and physicians, use location hashtags to specify location by neighborhood, city, or burrough, for examplee: #breastcancer #brooklyn

Target Diseases and Conditions

Illness hashtags abound, too. For targeting purposes, notice the difference between the terms used by patients and doctors. Long, scientific tags are generally not for consumer use, but they’re a strong signal to physicians or other medical professionals. Patients may seek suggestions for car and/or use their symptoms in a hashtag.

The Twitterverse is huge but tagging your posts can shrink it down to a narrower target audience of a manageable size.missing description Sign up for BioNewsto learn more about healthcare social media.

Common healthcare tags

New medical hashtags sprout up like weeds. The list below is merely a snapshot. Every disease, condition, and specialty is a potential hashtag.

There are no rules, but a best practice is to tag the specialty or subspecialty your targeting and the product category, for example, “We found a bobblehead doll in the patient’s abdomen #ultrasound #ER”

This example features a product that could be used in a number of different settings, so write multiple tweets and tag them for other specialties.

#4patients
Patient safety, quality improvement
#butyoudontlooksick
Support for people with hidden illnesses or disabilities
#Digitalhealth
Digital healthcare – The top hashtag (32%) in this category
#eHealth
Includes mobile healthcare and telemedicine
#HCR
Health Care Reform – for general use
#Healthcare
Healthcare
#Healthit
Healthcare information technology
#Hitsm
Health IT social media
#mHealth
Mobile Health
#QualityChat
Patient safety, quality improvement
#hcsmin
Healthcare Communications
#hospital
Hospital
#emr
Electronic Medical Record
#ehr
Electronic Health Record
#hcsm
healthcare social media
#ACO
Accountable Care Organization
#ahima
American Health Information Management Association
#HIMSS
Health Information & Management Systems Society
#mdehr
Doctors and EHR
#medicalbilling
Medical Billing
#nurses
Nurses and also #nursing
#HCLDRA
Healthcare leaders
#abuse
substance abuse
#autism
Autism spectrum disorders
#bodyimage
Body image
#add
Attention deficit disorder
#adhd
Attention deficit and hyperactivity disorder
#aspie
Asperger’s Syndrome
#bipolar
Bipolar disorder
#borderline
borderline personality disorder
#bpd
borderline personality disorder
#bullying
anti-bullying
#chronicpain
chronic pain issues
#cutting
self-injury, cutting
#depression
Clinical depression
#did
Dissociative identity disorder
#eatingdisorder
Eating disorder
#endstigma
End mental health stigma campaign
#epatient
e-patient info
#hugsnotdrugs
drug abuse prevention
#madpride
Mad Pride is a mass movement of the users of mental health services
#mentalillness
Mental illness
#ocd
obsessive compulsive disorder
#ppd
post-partum depression
#psychology
Psychology, psychologists and related information
#selfinjury
self-injury (also cutting)
#stress
Overall stress hastag
#stayalive
surviving and coping
#suicide
suicide (caution: also used in contexts not for suicide prevention; high volume)
#suicideprevention
suicide prevention info
#tbi
traumatic brain injury
#twloha
suicide pevention, To Write Love On Her Arms
#unsuicide
suicide prevention resources
#vaw
violence against women
#digitalhealth
missing description
#ehr
Electronic Health Record
#emr
Electronic Medical Record
#HCIT
Healthcare IT
#HCSM
Healthcare social media
#hcsmin
Healthcare Communications
#healthtech
Healthcare technology
#HIMSS
Health Information & Management Systems Society
#mhealth
Mobile health
#doctor
Also #physician, not necessarily and M.D.
#ophthalmology
Study of the eyes, also #ophthalmologist
#optometry
Optometry, also #optometrist
#pain
Coping with pain
#pathology
the science of the causes and effects of diseases,missing description
#Pediatrics
related to the pediatrics specialty and pediatricians
#physician
general tag for all M.D.'s
#physiology
missing description
#ppd
post-partum depression
#PrimaryCare
Primary care physicians and family doctors
#psychiatry
field of psychiatry and psychiatry
#psychology
psychologists, therapists, counselors
#AmericanMedicalAssociation
American Medical Association
#AAFP
American Academy of Family Physicians
#AHAnewsnow
American Hospital Association
#MGMA
Medical Group Management Association
#HIMSS
Healthcare Information and Management Systems Society
#ACO
Accountable Care Organization)
#ahima
American Health Information Management Association
#ACA
Affordable Care Act
#hcr
Healthcare Reform)
#health20
healthy diet, exercise, gym
#healthcareforall
Healthcare for all
#Healthcosts
Healthcare costs
#HealthReform
Healthcare Reform
#HIX
Health insurance exchange
#occupyhealthcare
working for change in healthcare
#arthritis
Information about arthritis treatments, research and patients
#autoimmune
Autoimmune disease, including systemic lupus erythematosus, Sjogren syndrome, Hashimoto thyroiditis, rheumatoid arthritis, juvenile (type 1) diabetes, polymyositis, scleroderma, Addison disease, vitiligo, pernicious anemia, glomerulonephritis, and pulmonary fibrosis
#braincancer
Brain cancers and tumors
#cancer
overall tag for all cancers
#chronicallyill
chronic illnesses for those who suffer from them
#chronicfatigue
Chronic fatigue syndrome
#chronicillness
Chronic illnesses, used by physicians and patients
#chronicpain
Chronic pain
#Colitis
Colitis digestive disease
#depression
General depression tag
#bp
Bipolar disorder
#dysautonomia
Disorder of the autonomic nervous system
#eds
Ehlers-Danlos syndrome, disease of the conenective tissue
#ehlersdanlos
Also Ehlers-Danlos syndrome
#endometriosis
Entdometriosis
#chronicfatigue
Chronic Fatigue Syndrome
#fibro
Also use #fibromyalgia and #chronicpain
#fibrofighter
Also use patient directed #Fibrowarrior and Fibrofighter
#gastroparesis
Gastroparesis, disease of the stomach
#hypermobility
Hyper mobility syndrome
#invisibledisease
Also use #invisibleillness for diseases that are not easily visible to others
#lupus
Lupus
#lymedisease
Lyme Disease
#neuroblastoma
Neuroblastoma also #BrainCancer
#pain
Pain - general hashtag
#RA
#rheumatoidarthritis