twitter hashtags for healthcare

Add healthcare and medical hashtags to your social media posts to target discrete niches of consumers and doctors. They’re also helpful for finding other people and influencers that share your interests.

General Healthcare

#4patients  
#butyoudontlooksick  
#Digitalhealth  
#eHealth  
#HCR (Health Care Reform)  
#health  
#Healthcare  
#Healthit  
#Hitsm (Health Care IT Social Media)
#mHealth  
#QualityChat Patient safety, quality improvement
#hcsmin Healthcare Communications)
#hospital  
#mhealth mobile health
#emr Electronic Medical Record
#ehr Electronic Health Record
#hcsm healthcare social media
#ACO Accountable Care Organization
#ahima American Health Information Management Association) Anything dealing with medical records, medical coding, transcription, etc.)
#HIMSS Health Information & Management Systems Society
#mdehr Doctors and EHR
#medicalbilling  
#nurses  
#HCLDR Healthcare leaders
 

Mental Health

 
#abuse substance abuse
#add attention deficit disorder
#adhd attention deficit and hyperactivity disorder
#autism autism spectrum disorders
#aspie Asperger’s Syndrome
#bipolar bipolar disorders
#bodyimage  
#borderline borderline personality disorder
#bpd borderline personality disorder
#bullying anti-bullying
#chronicpain chronic pain issues
#cutting self-injury
#depression clinical depression
#did dissociative identity disorder
#eatingdisorder
#endstigma end mental health stigma campaign
#epatient e-patient info
#hugsnotdrugs drug abuse prevention
#madpride  
#mentalillness  
#ocd obsessive compulsive disorder
#ppd post-partum depression
#psychology  
#selfinjury self-injury (also cutting)
#spoonie “But You Don’t Look Sick”
#stress  
#stayalive surviving and coping
#suicide suicide (caution: also used in contexts not for suicide prevention; high volume)
#suicideprevention suicide prevention info
#tbi traumatic brain injury
#twloha suicide prevention, To Write Love On Her Arms
#unsuicide suicide prevention resources
#vaw violence against women  
 

Medical Tehnology

 
#digitalhealth  
#ehr Electronic Health Record
#emr Electronic Medical Record
#HCIT Healthcare IT
#HCSM Healthcare social media
#hcsmin Healthcare Communications
#healthtech  
#HIMSS Health Information & Management Systems Society
#HITsm Health IT social media
#mhealth mobile health

Medical Specialties

#doctor  
#ophthalmology  
#optometry  
#pain  
#pathology  
#Pediatrics  
#physician  
#physiology  
#ppd post-partum depression
#PrimaryCare  
#psychiatry  
#psychology  
#AmericanMedicalAssociation  
#AAFP American Academy of Family Physicians
#AHAnewsnow American Hospital Association
#MGMA Medical Group Management Association
#HIMSS Healthcare Information and Management Systems Society
#ACO Accountable Care Organization)
#ahima American Health Information Management Association

Healthcare Reform Hashtags

#ACA Affordable Care Act
#hcr Healthcare Reform)
#health20 Next-generation healthcare
#healthcareforall  
#Healthcosts  
#HealthReform  
#HIX Health insurance exchange
#occupyhealthcare  
Disease Hashtags
#arthritis  
#autoimmune  
#autoimmunedisease  
#braincancer  
#cancer  
#chronicallyill  
#chronicfatigue  
#chronicfatiguesyndrome  
#chronicillness  
#chronicpain  
#Colitis  
#depression  
#dysautonomia  
#eds  
#ehlersdanlos  
#ehlersdanlossyndrome  
#endometriosis  
#fatigue  
#fibro  
#fibrofighter  
#fibromyalgia  
#gastroparesis  
#hypermobility  
#invisibledisease  
#invisibleillness  
#lupus  
#lymedisease  
#neuroblastoma  
#pain  
#RA  
#rheumatoidarthritis  

Click a hashtag, and it will summon all the posts throughout Twitter that use the same identifier. You can also search social platforms for specific hashtags. For example, search for #lupus to view all the posts on the topic.

Search #mhealth, a very popular hashtag, and see what pops up.

The marketing benefits

  1. Build your audience outside of your current following. One retweet from the right person may reach thousands of additional accounts.
  2. Refine messages for your audience. Users who search for a hashtag are engaged and actively looking for a solution or information you can provide. For example, many medical device manufacturers want to target multiple audiences with a single feed.
  3. Cement your branding. You are your content, and tagging your posts can proclaim your expertise to doctors, patients and their influencers.
  4. Almost free. Once you develop a list of popular hashtags for your social media posts, tagging them is only a few more keystrokes.
  5. Geo-targeting is crucial for hospitals, and others providing services to patients. Patients in Bismark won’t benefit from your Tweets from your Brooklyn ASC.

SC. Solve by adding a hashtag that defines the geographic location of a hospital or practice. #Bariatric #Cincinnati. Easy!

Where do I find hashtags?

Get started by selecting from the healthcare hashtags below. The online tools below will help you match the right hashtags to your brand.

Find new hashtags research tools at martech.zone

Hashtag Research Tools for Instagram

Incorporating Hashtags in Your LinkedIn Articles

Common healthcare tags

New hospital hashtags sprout up like weeds. The list below is merely a snapshot. Every disease, condition, and specialty is a potential hashtag.

There are no rules, but a best practice is to tag the specialty or subspecialty your targeting and the product category, for example, “We found a bobblehead doll in the patient’s abdomen #ultrasound #ER”

This example features a product that could be used in a number of different settings, so write multiple tweets and tag them for other specialties.

Target Diseases and Conditions

Illness hashtags abound, too. For targeting purposes, notice the difference between the terms used by patients and doctors. Long, scientific tags are generally not for consumer use, but they’re a strong signal to physicians or other medical professionals. Patients may seek suggestions for car and/or use their symptoms in a hashtag.

The Twitterverse is huge but tagging your posts can shrink it down to a narrower target audience of a manageable size. Sign up for BioNews to learn more about healthcare social media.

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