August 15, 2018
Add medical hashtags to your social media posts to target niches of consumers and doctors. They’re also helpful for finding other people and influencers that share your interests.
Expand the reach of your posts outside of your current following. One retweet from the right account may reach thousands of additional users.
Refine messages for your audience. Users who search for a hashtag are engaged and actively looking for a solution or information you can provide. For example, many medical device manufacturers want to target multiple audiences with a single feed.
Cement brandingYou are your hashtag-container, and tagging your posts can proclaim your expertise to doctors, patients and their influencers.
Almost free. Once you develop a list of popular hashtags for your social media posts, tagging them is only a few more keystrokes.
Geo-targetFor hospitals and physicians, use location hashtags to specify location by neighborhood, city, or burrough, for examplee: #breastcancer #brooklyn
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Target Diseases and Conditions
Illness hashtags abound, too. For targeting purposes, notice the difference between the terms used by patients and doctors. Long, scientific tags are generally not for consumer use, but they’re a strong signal to physicians or other medical professionals. Patients may seek suggestions for car and/or use their symptoms in a hashtag.
The Twitterverse is huge but tagging your posts can shrink it down to a narrower target audience of a manageable size. Sign up for BioNews to learn more about healthcare social media.
Common healthcare tags
New medical hashtags sprout up like weeds. The list below is merely a snapshot. Every disease, condition, and specialty is a potential hashtag.
There are no rules, but a best practice is to tag the specialty or subspecialty your targeting and the product category, for example, “We found a bobblehead doll in the patient’s abdomen #ultrasound #ER”
This example features a product that could be used in a number of different settings, so write multiple tweets and tag them for other specialties.