Biotica Healthcare Marketing Cincinnati

Social Media Articles

Use COVID-19 Hashtags to Show Empathy

Published September 24, 2020 145 Views

Use COVID-19 Hashtags to Show Empathy

What makes a great tagline?

Published July 27, 2020 377 Views

What makes a great tagline?

How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.

Using Social Media to Reach Doctors

Published June 19, 2020 414 Views

Using Social Media to Reach Doctors

Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management

The Dark Side of Social Media

Published May 6, 2019 1273 Views

The  Dark Side of Social Media

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Handling Negative Reviews on Healthcare Social Media

Published August 15, 2018 1847 Views

Handling Negative Reviews on Healthcare Social Media

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Healthcare Hashtags for Social Media

Published August 15, 2018 21618 Views

Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.

Social Media Etiquette: Tips for the Holidays and Year Round

Published August 15, 2018 1012 Views

Social Media Etiquette: Tips for the Holidays and Year Round

We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.

Social Media and PR – It’s Time to Tie the Knot

Published August 15, 2018 3303 Views

Social Media and PR – It’s Time to Tie the Knot

Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.

Make Social Media a Company Thing

Published August 10, 2018 2051 Views

Make Social Media a Company Thing

What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.

Why Doctors and Patients are Wary of Social Media

Published August 10, 2018 1646 Views

Why Doctors and Patients  are Wary of Social Media

Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.