Social Media Articles
Published September 24, 2020 145 Views
Published July 27, 2020 377 Views
How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.
Published June 19, 2020 414 Views
Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management
Published May 6, 2019 1273 Views
Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs
Published August 15, 2018 1847 Views
Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.
Published August 15, 2018 21618 Views
Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.
Published August 15, 2018 1012 Views
We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.
Published August 15, 2018 3303 Views
Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.
Published August 10, 2018 2051 Views
What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.
Published August 10, 2018 1646 Views
Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.