Biotica Healthcare Marketing Cincinnati

Social Media Articles

Hashtags, The Low-Cost Strategy for Social Media Success

Published March 30, 2021 302 Views

Hashtags, The Low-Cost Strategy for Social Media Success

Are you a healthcare hashtag holdout? Not for long. Soon you'll use your hashtag bonanza to reach a wider audience for less than the cost of a candy bar.

Rocking B2B Medical Social Media

Published November 30, 2020 321 Views

Rocking B2B Medical Social Media

Think beyond the journal ad. Your B2B audience is making itself comfy on social media. Learn more about how the benefits and building a following on social media.

The Pros and Cons of Healthcare Social Media

Published November 5, 2020 564 Views

The Pros and Cons of Healthcare Social Media

Privacy, reputation, brand are all considerations in the decision to go on social media. This article will help you sort out the good, bad, and the ugly.

Show Empathy with Social Media Hashtags

Published September 24, 2020 877 Views

Show Empathy with Social Media Hashtags

What makes a great tagline?

Published July 27, 2020 772 Views

What makes a great tagline?

How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.

Using Social Media to Reach Doctors

Published June 19, 2020 888 Views

Using Social Media to Reach Doctors

Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management

The Dark Side of Social Media

Published May 6, 2019 1637 Views

The  Dark Side of Social Media

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Handling Negative Reviews on Healthcare Social Media

Published August 15, 2018 2301 Views

Handling Negative Reviews on Healthcare Social Media

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Healthcare Hashtags for Social Media

Published August 15, 2018 25907 Views

Extend the reach of your medical social media with these 100-plus hashtags to reach doctors, patients, caregivers, and companies; and how to incorporate them in your posts.

Social Media Etiquette: Tips for the Holidays and Year Round

Published August 15, 2018 1320 Views

Social Media Etiquette: Tips for the Holidays and Year Round

We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.