Biotica Healthcare Marketing Cincinnati

Social Media Articles

Rocking B2B Social Media for Medical Companies

Published November 30, 2020 53 Views

Rocking B2B Social Media for Medical Companies

Think beyond the journal ad. Your B2B audience is making itself comfy on social media. Learn more about how the benefits and building a following on social media.

The Pros and Cons of Healthcare Social Media

Published November 5, 2020 251 Views

The Pros and Cons of Healthcare Social Media

Privacy, reputation, brand are all considerations in the decision to go on social media. This article will help you sort out the good, bad, and the ugly.

Show Empathy with Social Media Hashtags

Published September 24, 2020 443 Views

Show Empathy with Social Media Hashtags

What makes a great tagline?

Published July 27, 2020 478 Views

What makes a great tagline?

How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.

Using Social Media to Reach Doctors

Published June 19, 2020 541 Views

Using Social Media to Reach Doctors

Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management

The Dark Side of Social Media

Published May 6, 2019 1386 Views

The  Dark Side of Social Media

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Handling Negative Reviews on Healthcare Social Media

Published August 15, 2018 1946 Views

Handling Negative Reviews on Healthcare Social Media

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Healthcare Hashtags for Social Media

Published August 15, 2018 23420 Views

Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.

Social Media Etiquette: Tips for the Holidays and Year Round

Published August 15, 2018 1091 Views

Social Media Etiquette: Tips for the Holidays and Year Round

We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.

Social Media and PR – It’s Time to Tie the Knot

Published August 15, 2018 3409 Views

Social Media and PR – It’s Time to Tie the Knot

Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.