Social Media Articles

Think beyond the journal ad. Your B2B audience is making itself comfy on social media. Learn more about how the benefits and building a following on social media.

Privacy, reputation, brand are all considerations in the decision to go on social media. This article will help you sort out the good, bad, and the ugly.

How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.

Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.

We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.

Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.