Biotica Healthcare Marketing Cincinnati

The Dark Side of Social Media

Published: May 6, 2019 3:22pm 891 Views

The  Dark Side of Social Media

Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs

Handling Negative Patient Reviews on Social Media

Published: August 15, 2018 1:58pm 1391 Views

Handling Negative Patient Reviews on Social Media

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Healthcare Hashtags for Social Media Marketers

Published: August 15, 2018 1:00pm 17382 Views

Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.

Social Media Etiquette: Tips for the Holidays and Year Round

Published: August 15, 2018 12:30pm 726 Views

Social Media Etiquette: Tips for the Holidays and Year Round

We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.

Social Media and PR – It’s Time to Tie the Knot

Published: August 15, 2018 12:22pm 2925 Views

Social Media and PR – It’s Time to Tie the Knot

Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.

Make Social Media a Company Thing

Published: August 10, 2018 5:35pm 1597 Views

Make Social Media a Company Thing

What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.

Why Doctors and Patients are Wary of Social Media

Published: August 10, 2018 5:25pm 1194 Views

Why Doctors and Patients  are Wary of Social Media

Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.