July 7, 2021
In May's (2021) Bionews, we featured a story about Google eliminating third-party cookies from its Chrome Browsers by the end of 2021, because cookies enable a bunch of fun things, like user tracking, re-targeting, analytics, and much, much, more, Advertisers have been apoplectic. Today, we find out that Google is postponing the ban until 2023, which will give them time to cook up a more amenable solution. According to Recode, 'Google is delaying its long-promised move to block third-party cookies from its Chrome browser by another year, citing the need to "move at a responsible pace" and "avoid jeopardizing the business models of many web publishers which support freely available content." Stay tuned.