Who has access to your mailing list or database?
Do you trade it with other companies? Do you augment it with information from other sources? If so, let people know that you comply with the Can-Spam Act
Simplify sign-up forms
Do you use them? Why do you keep collecting more information? Get the scoop here.
Describe how you use marketing automation. Do you show visitors to personalized information on your site? What types of mailing can they expect to receive from you? How are you tracking their visits on your site? How does a visitor opt-out of marketing automation?
You have an analytics package, Google Analytics or Omniture. Make it clear that you are only collecting this information in aggregate. None of it is linked to them personally.
Does your site use them? Why? How will cookies affect their experience on the site? Provide a link that explains turning off tracking in the web browser.
Explain what it is, how and why you use it.
An Explanation of Ad Retargeting from Moz
Explain SSL is what and how it enhances their privacy
Provide the contact name, email address and/or a phone number for a real person to field questions and complaints
Those are the big ones. If you have e-commerce, there’s a raft of other considerations. See resources below.