Published: October 24, 2018 2:33pm 967 Views
Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.
Published: August 15, 2018 12:16pm 480 Views
Published: August 10, 2018 5:43pm 1576 Views
Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.
Published: August 10, 2018 5:41pm 405 Views
Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.
Published: August 10, 2018 5:07pm 1677 Views
Logical arguments, data, and charts don't always sway prospects. Every sale also has an emotional element. Tap it for more powerful medical marketing.