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Storytelling in advertising and marketing is hot. Big players like Nike and Toyota created great campaigns using storytelling techniques. The role of storytelling in marketing strategy is to understand how to create original stories that demonstrate why people should care about your brand and, more importantly, how your brand can impact them on a personal level.

The Medical and Healthcare sectors are perfect for storytelling campaigns with unique stories around how your medical device or service has changed the outcome for patients.

By telling a story on the ground level and describing specifics, people can identify with the larger concepts portrayed. Hansel and Gretel were just two kids lost in the woods, but the story made clear the idea of not trusting someone just because they give you candy.

Watch this space over the next few months as we dive into a few storytelling techniques you can use to build customer appreciation of your brand.

Want your brand to tell a great story? Drop us a line for an assist!

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