Medical Marketing Strategy 

Having a tight strategy critical to achieving, evaluating, and budgeting for medical marketing goals. Learn about the elements of strategy and how they work together

Santa is one of the best known and loved brands ever. Why? Was it a style guide or short films by Hollywood directors? Read our deep marketing dive on old St. Niick

The misaligned QR Code is a trending tool for the marketer's toolkit. Learn the new applications for medical, and new twists on an almost forgotten technology

Put a recession marketing strategy in place and learn how to kick up some dust and become stronger than ever. Let Biotica help you become a recession bloomer.

Your recession marketing strategy will shape your profitability now and into the future. Here's our guide for our medical device manufacturers. We've got this .

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.

The key to survival and prosperity in healthcare revolves around marketing and branding strategy, and the will to stay the course. Here's a rundown on the essentials.

Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.

Logical arguments, data, and charts don't always sway prospects. Every sale also has an emotional element. Tap it for more powerful medical marketing.