Medical Marketing Strategy
Throw Nostalgia, the Holidays and Advertising into the Blender. Whadaya get?
Published December 27, 2020 55 Views
Santa, the Making of the Brand
Published December 27, 2020 54 Views
Santa is one of the best known and loved brands ever. Why? Was it a style guide or short films by Hollywood directors? Read our deep marketing dive on old St. Niick
QR Codes are Hip — Again
Published November 17, 2020 113 Views
The misaligned QR Code is a trending tool for the marketer's toolkit. Learn the new applications for medical, and new twists on an almost forgotten technology
How to Become a Recession Bloomer
Published March 20, 2020 1219 Views
Put a recession marketing strategy in place and learn how to kick up some dust and become stronger than ever. Let Biotica help you become a recession bloomer.
Recession Strategies for Medical Marketing
Published March 12, 2020 3510 Views
Your recession marketing strategy will shape your profitability now and into the future. Here's our guide for our medical device manufacturers. We've got this .
Great Marketing Strategies Attract and Repel Customers
Published October 24, 2018 1519 Views
Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kaepernick that we can use in healthcare marketing.
Survival Strategies for Hospital Marketing
Published August 15, 2018 1051 Views
The key to survival and prosperity in healthcare revolves around marketing and branding strategy, and the will to stay the course. Here's a rundown on the essentials.
Healthcare Tradeshows
Published August 10, 2018 1002 Views
Tips from Biotica's roadies about the successful trade show marketing of a medical device, from social media and sales training to follow-ups and pre-show training.
Emotions Fuel Powerful Medical Marketing
Published August 10, 2018 2974 Views
Logical arguments, data, and charts don't always sway prospects. Every sale also has an emotional element. Tap it for more powerful medical marketing.