Social Media Articles
Published: July 27, 2020 4:22pm 45 Views
How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.
Published: June 19, 2020 9:44am 151 Views
Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management
Published: May 6, 2019 3:22pm 1032 Views
Biotica's creative director investigates the dark side of social media. Know your trolls because sooner or they'll put your brand will be in their crosshairs
Published: August 15, 2018 1:58pm 1575 Views
Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.
Published: August 15, 2018 1:00pm 19639 Views
Use targeted hashtags to reach medical device social media posts to physicians, patients, and healthcare institutions. Updated on an on-going basis.
Published: August 15, 2018 12:30pm 843 Views
We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.
Published: August 15, 2018 12:22pm 3037 Views
Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.
Published: August 10, 2018 5:35pm 1752 Views
What if you your social media team was 10-20 strong? Here are some ideas about involving your whole company in social media marketing.
Published: August 10, 2018 5:25pm 1349 Views
Election meddling, security breaches and the hacking of personal information, have made consumers wary of social media. How we can avoid fanning the flames.