Biotica Healthcare Marketing Cincinnati

Healthcare Marketing

Are you selling medical devices as well as a used car salesperson?

Published: October 24, 2018 9:01am 844 Views

Are you selling medical devices as well as a used car salesperson?

Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.

Avoid these pitfalls in healthcare market research

Published: August 15, 2018 2:06pm 720 Views

Avoid these pitfalls in healthcare market research

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

10 Ways to Crash a Medical Device Launch

Published: August 15, 2018 2:03pm 298 Views

10 Ways to Crash a Medical Device Launch

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

Healthcare Marketing - The Risks of Playing it Safe

Published: August 15, 2018 1:46pm 213 Views

Healthcare Marketing - The Risks of Playing it Safe

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

kids

Published: August 15, 2018 12:50pm 197 Views

kids

Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.

Corporate Social Responsibility and Medical Marketing

Published: August 15, 2018 12:48pm 250 Views

Corporate Social Responsibility and Medical Marketing

CSR programs have the power to move patients, doctors, and influencers to choose your healthcare or medical device brand. Are you leveraging this power?

Why Kids Need Less Screen Time and Advertising

Published: August 15, 2018 12:46pm 188 Views

Why Kids Need Less Screen Time and Advertising

We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.

Doctors welcome humor in advertising

Published: August 15, 2018 12:33pm 205 Views

Doctors welcome humor in advertising

What is your hospital’s survival strategy?

Published: August 15, 2018 12:16pm 202 Views

What is your hospital’s survival strategy?

How the Availability Bias can Lead to Poor Decisions

Published: August 15, 2018 12:09pm 190 Views

How the Availability Bias can Lead to Poor Decisions

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.