Biotica Healthcare Marketing Cincinnati

Healthcare Marketing

Are you selling medical devices as well as a used car salesperson?

Published: October 24, 2018 9:01am 596 Views

Are you selling medical devices as well as a used car salesperson?

Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.

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Avoid these pitfalls in healthcare market research

Published: August 15, 2018 2:06pm 629 Views

Avoid these pitfalls in healthcare market research

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

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10 Ways to Crash a Medical Device Launch

Published: August 15, 2018 2:03pm 238 Views

10 Ways to Crash a Medical Device Launch

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

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Healthcare Marketing - The Risks of Playing it Safe

Published: August 15, 2018 1:46pm 148 Views

Healthcare Marketing - The Risks of Playing it Safe

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

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Am up the Creative in 2018 Healthcare Advertising

Published: August 15, 2018 12:50pm 115 Views

Am up the Creative in 2018 Healthcare Advertising

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Corporate Social Responsibility and Medical Marketing

Published: August 15, 2018 12:48pm 111 Views

Corporate Social Responsibility and Medical Marketing

CSR programs have the power to move patients, doctors, and influencers to choose your healthcare or medical device brand. Are you leveraging this power?

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Marketing to kids. Humbug.

Published: August 15, 2018 12:46pm 108 Views

Marketing to kids. Humbug.

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Doctors welcome humor in advertising

Published: August 15, 2018 12:33pm 131 Views

Doctors welcome humor in advertising

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What is your hospital’s survival strategy?

Published: August 15, 2018 12:16pm 114 Views

What is your hospital’s survival strategy?

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How the Availability Bias can Lead to Poor Decisions

Published: August 15, 2018 12:09pm 117 Views

How the Availability Bias can Lead to Poor Decisions

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.

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