Published: October 24, 2018 9:01am 596 Views
Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.
Published: August 15, 2018 2:06pm 629 Views
A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.
Published: August 15, 2018 2:03pm 238 Views
You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.
Published: August 15, 2018 1:46pm 148 Views
There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.
Published: August 15, 2018 12:50pm 115 Views
Published: August 15, 2018 12:48pm 111 Views
CSR programs have the power to move patients, doctors, and influencers to choose your healthcare or medical device brand. Are you leveraging this power?
Published: August 15, 2018 12:09pm 117 Views
Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.