numerical buttons

Is email worth it? Check out the numbers below. They show statistics that have been growing yearly and that marketers use email for several marketing objectives – organic search, paid search, social media, and customer acquisition and retention. It's a cost-effective way to engage new customers and nurture relationships with existing ones. For every dollar invested in email, the ROI is around $32 or higher. The stats paint a marketing picture you can't ignore.

  • 4.3 billion. The number of email users globally is nearly half the world's population.
  • 332 billion emails are sent per day
  • 37% of brands are increasing their email budgets.
  • Smartphone users prefer to receive brand communications via email.
  • 33% of marketers send weekly emails, and 26% send emails multiple times per month.
  • Over the last 12 months, 77% of marketers have seen an increase in email engagement.
  • 87% of marketers use email for content distribution, second only to social media at 89%
  • Welcome emails, often overlooked, have an 82% open rate that exceeds the average open rate of 21%
  • Emails with personalized subject lines generate a 50% higher open rate.
  • Adding videos to your email can increase open rates by 300%
  • 49% of consumers say they like to receive promotional emails

Email Marketing Benchmarks

See how your email marketing stacks up? Check out this table on Mailchimp that gives open and click-thru rates by dozens of industries.

Find out how email can boost the effectiveness of your marketing budget. Call Susan Abramovitz at 513-967-6480 or use our online contact form.

Sources: Oberto, MailChimp, Content Marketing Institute, Martech Advisor

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