Biotica Healthcare Marketing Cincinnati

Email Articles

Email is booming. Make it work for you.

Published January 29, 2021 306 Views

Email is booming. Make it work for you.

The interest in email by marketers and the volume of email sent is skyrocketing, but still, it's not getting enough respect. Let us share with you how we use it.

The Future of Email Marketing is Interactive

Published September 29, 2020 679 Views

The Future of Email Marketing is Interactive

Get ready to go interactive. More email clients than ever support interactive elements within an email, including forms, accordions, and image switching than ever.

Email Volume Explodes During COVID-19

Published September 11, 2020 434 Views

Email Volume Explodes During COVID-19

More of us are working from home during the pandemic, and business to business email has mushroomed nearly 200%. How should this affect your email marketing?

Why Medical Email Matters

Published May 27, 2020 705 Views

Why Medical Email Matters

Healthcare e-newsletters are cost-effective tools that keep your brand top-of-mind with doctors and patients, boost traffic and SEO, and social media content

Words that make email SPAM filters grouchy

Published April 2, 2020 668 Views

Words that make email SPAM filters grouchy

Your healthcare customers will fail to receive marketing emails that triggered a SPAM filter. Learn about specific words that flag servers.

The importance of bounce rates in medical email marketing

Published March 16, 2020 941 Views

The importance of bounce rates in medical email marketing

What drives healthcare email marketing bounce rates? Why is it important to your success? We'll tell you how to fix it and grow the response to your email campaigns.

Creative email marketing engage doctors and patients to your message

Published August 15, 2018 1277 Views

Creative email marketing engage  doctors and patients to your message

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

The Stats Say, Go with Email Marketing

Published August 10, 2018 1287 Views

The Stats Say, Go with Email Marketing

Here are key statistics to support the importance of email in healthcare advertising, and the way it integrates with and supports your entire marketing plan