Biotica Healthcare Marketing Cincinnati

A Non-Geek Tour of Essential SEO Web Code

Published: August 15, 2018 12:55pm 535 Views

A Non-Geek Tour of Essential SEO Web Code

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

How the Availability Bias Gums Up Decision Making

Published: August 15, 2018 12:09pm 389 Views

How the Availability Bias Gums Up Decision Making

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.

A case for Healthcare Email Marketing

Published: August 10, 2018 5:28pm 383 Views

A case for Healthcare Email Marketing

Making a case? Here are key statistics to support the importance of email marketing in healthcare advertising, and the role it plays in an integrated program.