Maintain customer communications during COVID-19Are you communicating with your doctors, nurses, staff, consumers and other constituents about how the Coronavirus pandemic could affect your relationship? Think supply chains, services, timelines, projects, rollouts etc. If you haven’t, you’re already behind the eight ball-you’re standing in the aisle at Costco, staring at the place where the toilet paper used to be.

But it’s not too late. Your clients need to know that you’re thinking about how they might be affected and how you’re planning on mitigating those effects. Chances are, they have customers and clients who will be affected as well, and they need to pass the information downstream as well. Pro Tips:

  1. Communicate early and often. Be as concrete as you can, avoiding nebulous, wishy-washy words, if possible.
  2. Be honest. If you don’t know, say so. But let them know that as soon as you know, they’ll know. And then make sure you follow up.
  3. Keep the information flowing as long as the situation lasts.
  4. Invite feedback. You may not have thought of everything your customer is worried about. And if one customer is wondering, chances are, they all are.