Biotica Healthcare Marketing Cincinnati

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Weaponize Your Blog Post to Pump Up Readership

Published: February 7, 2019 12:06pm 173 Views

Weaponize Your Blog Post to Pump Up Readership

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO, web writing all align to give your words maximum impact.

Why Voice Search Is Critical for Healthcare Websites

Published: January 21, 2019 5:38pm 82 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will topple 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Think Drink No. 1 | Sip a Pinkerine to Stimulate Your Creativity

Published: October 25, 2018 10:52am 670 Views

Think Drink No. 1 | Sip a Pinkerine to Stimulate Your Creativity

First in a series of recipes for drinks that buzz your brain. Subscribe to BioNews for more. Happy thinking.

Colin Kapernick, Nike, and the Art of Repelling Customers

Published: October 24, 2018 2:33pm 661 Views

Colin Kapernick, Nike, and the Art of Repelling Customers

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.

Are you selling medical devices as well as a used car salesperson?

Published: October 24, 2018 9:01am 844 Views

Are you selling medical devices as well as a used car salesperson?

Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.

7 Reasons Digital Campaigns Underperform

Published: October 23, 2018 8:46am 672 Views

7 Reasons Digital Campaigns Underperform

Seven over-arching factors, from marketing strategy to technical goofs, that cause healthcare digital marketing campaigns to fail.

5 common mistakes that implode websites before they’re built

Published: August 15, 2018 2:04pm 697 Views

5 common mistakes that implode websites before they’re built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

Naked Code: Stalk Your Website Source to Check SEO

Published: August 15, 2018 12:55pm 289 Views

Naked Code: Stalk Your Website Source to Check SEO

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

Drill Into Analytics to Improve Healthcare Content Marketing

Published: August 15, 2018 12:36pm 210 Views

Drill Into Analytics to Improve Healthcare Content Marketing

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

How the Availability Bias can Lead to Poor Decisions

Published: August 15, 2018 12:09pm 190 Views

How the Availability Bias can Lead to Poor Decisions

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.