Biotica Healthcare Marketing Cincinnati

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THINK DRINKS No. 1 | The Pinkerine

Published: October 25, 2018 10:52am 428 Views

THINK DRINKS No. 1  | The Pinkerine

First in a series of recipes for drinks that buzz your brain. Subscribe to BioNews for more. Happy thinking.

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Colin Kapernick, Nike, and the Art of Repelling Customers

Published: October 24, 2018 2:33pm 436 Views

Colin Kapernick, Nike, and the Art of Repelling Customers

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.

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Are you selling medical devices as well as a used car salesperson?

Published: October 24, 2018 9:01am 596 Views

Are you selling medical devices as well as a used car salesperson?

Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.

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7 Reasons Digital Campaigns Underperform

Published: October 23, 2018 8:46am 554 Views

7 Reasons Digital Campaigns Underperform

Seven over-arching factors, from marketing strategy to technical goofs, that cause healthcare digital marketing campaigns to fail.

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5 common mistakes that implode websites before they’re built

Published: August 15, 2018 2:04pm 611 Views

5 common mistakes that implode websites before they’re built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

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Naked Code: Stalk Your Website Source to Check SEO

Published: August 15, 2018 12:55pm 176 Views

Naked Code: Stalk Your Website Source to Check SEO

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

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Drill Into Analytics to Improve Healthcare Content Marketing

Published: August 15, 2018 12:36pm 112 Views

Drill Into Analytics to Improve Healthcare Content Marketing

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

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How the Availability Bias can Lead to Poor Decisions

Published: August 15, 2018 12:09pm 117 Views

How the Availability Bias can Lead to Poor Decisions

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.

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Mobile First is Now the New SEO Survival Strategy

Published: August 10, 2018 5:48pm 114 Views

Mobile First is Now the New SEO Survival Strategy

Mobile website performance. now the driving force behind search ranking, is critical for healthcare and medical device marketers

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Face Down a Medical Goliath with Niche Marketing | Biotica Healthcare

Published: August 10, 2018 5:43pm 110 Views

Face Down a Medical Goliath with Niche Marketing | Biotica Healthcare

Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.

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