Biotica Healthcare Marketing Cincinnati

Recent Articles

Email is booming. Make it work for you.

Published January 29, 2021 306 Views

Email is booming. Make it work for you.

The interest in email by marketers and the volume of email sent is skyrocketing, but still, it's not getting enough respect. Let us share with you how we use it.

The essential freebie no medical marketer should be without

Published January 29, 2021 315 Views

The essential freebie no medical marketer should be without

Google Business Sites aren't just the domain for pizza joints. Medical marketers need the added credibility and information for customers ready to buy.

Manage the Big Fish for More Effective Landing Pages

Published November 30, 2020 464 Views

Manage the Big Fish for More Effective Landing Pages

Acquisition landing pages are meant to be streamlined and focused -- until the well-intentioned start heaping on unnecessary content? We start with a tight strategy.

Getting Started with Healthcare Content Marketing

Published November 30, 2020 412 Views

Getting Started with Healthcare Content Marketing

A run through a smorgasbord of tactics you can use to kick off a content marketing program, including email newsletters, and blog posts, social media, and white papers.

Strategies for Sniffing Out Your Digital Competition

Published November 30, 2020 399 Views

Strategies for Sniffing Out Your Digital Competition

Explore your website's digital competition, social media, and SEO, and search-engine marketing spend to create a more effective web site and other digital media.

Rocking B2B Medical Social Media

Published November 30, 2020 320 Views

Rocking B2B Medical Social Media

Think beyond the journal ad. Your B2B audience is making itself comfy on social media. Learn more about how the benefits and building a following on social media.

The Pros and Cons of Healthcare Social Media

Published November 5, 2020 564 Views

The Pros and Cons of Healthcare Social Media

Privacy, reputation, brand are all considerations in the decision to go on social media. This article will help you sort out the good, bad, and the ugly.

Is COVID-19 messaging too nice?

Published July 27, 2020 772 Views

Is COVID-19 messaging too nice?

A look at COVID-19 public service advertising.

What makes a great tagline?

Published July 27, 2020 771 Views

What makes a great tagline?

How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.

Relax with Biotica's Summer Solstice Sipper Cocktail

Published June 19, 2020 686 Views

Relax with Biotica's Summer Solstice Sipper Cocktail

Biotica's answer to enjoying the shortest day of the year in style, our recipe for the Summer Solstice Sipper Cocktail