Biotica Healthcare Marketing Cincinnati

My 72 Hours as a Social Media Hater

Published: May 6, 2019 3:22pm 242 Views

My 72 Hours as a Social Media Hater

Why brand name variations are crucial for search success

Published: April 17, 2019 11:35am 319 Views

Brand name variations drive a dominating chunk of your web traffic. They're especially important for healthcare marketing

How Podcasting Fits With Healthcare Marketing

Published: March 21, 2019 7:49pm 284 Views

How Podcasting Fits  With  Healthcare Marketing

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Weaponize Your Blog Post to Pump Up Readership

Published: February 7, 2019 12:06pm 388 Views

Weaponize Your Blog Post to Pump Up Readership

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO, web writing all align to give your words maximum impact.

Why Voice Search Is Critical for Healthcare Websites

Published: January 21, 2019 5:38pm 241 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will topple 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Think Drink No. 1 | Sip a Pinkerine to Stimulate Your Creativity

Published: October 25, 2018 10:52am 796 Views

Think Drink No. 1 | Sip a Pinkerine to Stimulate Your Creativity

First in a series of recipes for drinks that buzz your brain. Subscribe to BioNews for more. Happy thinking.

How to repel customers as a marketing strategy

Published: October 24, 2018 2:33pm 839 Views

How to repel customers as a marketing strategy

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.

Medical Device Sales Tips from the Used Car Lot

Published: October 24, 2018 9:01am 1138 Views

Medical Device Sales Tips from the Used Car Lot

Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.

7 Reasons Digital Marketing Campaigns Underperform

Published: October 23, 2018 8:46am 857 Views

7 Reasons Digital Marketing Campaigns Underperform

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

5 common mistakes that implode websites before they’re built

Published: August 15, 2018 2:04pm 837 Views

5 common mistakes that implode websites before they’re built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.