Biotica Healthcare Marketing Cincinnati

Recent Articles

Manage the Big Fish for More Effective Landing Pages

Published November 30, 2020 231 Views

Manage the Big Fish for More Effective Landing Pages

Acquisition landing pages are meant to be streamlined and focused -- until the well-intentioned start heaping on unnecessary content? We start with a tight strategy.

Getting Started with Healthcare Content Marketing

Published November 30, 2020 180 Views

Getting Started with Healthcare Content Marketing

A run through a smorgasbord of tactics you can use to kick off a content marketing program, including email newsletters, and blog posts, social media, and white papers.

Strategies for Sniffing Out Your Digital Competition

Published November 30, 2020 163 Views

Strategies for Sniffing Out Your Digital Competition

Explore your website's digital competition, social media, and SEO, and search-engine marketing spend to create a more effective web site and other digital media.

Rocking B2B Social Media for Medical Companies

Published November 30, 2020 84 Views

Rocking B2B Social Media for Medical Companies

Think beyond the journal ad. Your B2B audience is making itself comfy on social media. Learn more about how the benefits and building a following on social media.

The Pros and Cons of Healthcare Social Media

Published November 5, 2020 267 Views

The Pros and Cons of Healthcare Social Media

Privacy, reputation, brand are all considerations in the decision to go on social media. This article will help you sort out the good, bad, and the ugly.

Is COVID-19 messaging too nice?

Published July 27, 2020 550 Views

Is COVID-19 messaging too nice?

A look at COVID-19 public service advertising.

What makes a great tagline?

Published July 27, 2020 499 Views

What makes a great tagline?

How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.

Relax with Biotica's Summer Solstice Sipper Cocktail

Published June 19, 2020 452 Views

Relax with Biotica's Summer Solstice Sipper Cocktail

Biotica's answer to enjoying the shortest day of the year in style, our recipe for the Summer Solstice Sipper Cocktail

Using Social Media to Reach Doctors

Published June 19, 2020 565 Views

Using Social Media to Reach Doctors

Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management

Turn marketing funnel upside down during a recession

Published June 19, 2020 435 Views

Turn marketing funnel upside down during a recession

Improve your medical device and healthcare marketing results by turning the sales funnel upside down by prioritizing and super-serving your current customers