Recent Articles

Is COVID-19 messaging too nice?

Published July 27, 2020 456 Views

A look at COVID-19 public service advertising.

What makes a great tagline?

Published July 27, 2020 374 Views

How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.

Relax with Biotica's Summer Solstice Sipper Cocktail

Published June 19, 2020 342 Views

Biotica's answer to enjoying the shortest day of the year in style, our recipe for the Summer Solstice Sipper Cocktail

Using Social Media to Reach Doctors

Published June 19, 2020 405 Views

Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management

Turn marketing funnel upside down during a recession

Published June 19, 2020 357 Views

Improve your medical device and healthcare marketing results by turning the sales funnel upside down by prioritizing and super-serving your current customers

The impact of COVID makes CSR programs critical

Published June 19, 2020 313 Views

The time is ripe for implementing a healthcare Corporate Social Responsibility (CSR) program. The need is great, and CSR can be an authentic way to burnish a brand.

How healthcare marketers are using AI

Published June 19, 2020 428 Views

Artificial intelligence isn't just for Pandora and Amazon. Now it's sweeping into healthcare marketing with chatbots, content generation, and automation.

The Nature Effect and Your Daily Zen

Published May 27, 2020 289 Views

Learn how time looking at nature offers instant relaxation - lowers BP and coritsol levels. Your next stress-management session might just be a walk in the park.

Why healthcare e-newsletters rock

Published May 27, 2020 344 Views

Healthcare e-newsletters are cost-effective tools that keep your brand top-of-mind with doctors and patients, boost traffic and SEO, and social media content