Recent Articles
Manage the Big Fish for More Effective Landing Pages
Published November 30, 2020 231 Views
Acquisition landing pages are meant to be streamlined and focused -- until the well-intentioned start heaping on unnecessary content? We start with a tight strategy.
Getting Started with Healthcare Content Marketing
Published November 30, 2020 180 Views
A run through a smorgasbord of tactics you can use to kick off a content marketing program, including email newsletters, and blog posts, social media, and white papers.
Strategies for Sniffing Out Your Digital Competition
Published November 30, 2020 163 Views
Explore your website's digital competition, social media, and SEO, and search-engine marketing spend to create a more effective web site and other digital media.
Rocking B2B Social Media for Medical Companies
Published November 30, 2020 84 Views
Think beyond the journal ad. Your B2B audience is making itself comfy on social media. Learn more about how the benefits and building a following on social media.
The Pros and Cons of Healthcare Social Media
Published November 5, 2020 267 Views
Privacy, reputation, brand are all considerations in the decision to go on social media. This article will help you sort out the good, bad, and the ugly.
Is COVID-19 messaging too nice?
Published July 27, 2020 550 Views
A look at COVID-19 public service advertising.
What makes a great tagline?
Published July 27, 2020 499 Views
How do great taglines make it into your head? Here's our rundown on what makes an epic slogan and how it can lead your branding and increase awareness.
Relax with Biotica's Summer Solstice Sipper Cocktail
Published June 19, 2020 452 Views
Biotica's answer to enjoying the shortest day of the year in style, our recipe for the Summer Solstice Sipper Cocktail
Using Social Media to Reach Doctors
Published June 19, 2020 565 Views
Healthcare business-to-business marketers are adopting social media to build brand awareness, reach doctors, and identify prospects. Tips on best practices and management
Turn marketing funnel upside down during a recession
Published June 19, 2020 435 Views
Improve your medical device and healthcare marketing results by turning the sales funnel upside down by prioritizing and super-serving your current customers