March 21, 2019
In this age of multi-tasking, podcasts have become the perfect vehicle for those of us who hate to let any sliver of time slip away without wringing all we can from it. Heading out on a 30-minute run? Catch up on the latest crime serial podcast. Long commute? Get the daily news from the New York Times" The Daily podcast.
Landing squarely in the middle of a Venn diagram of information and entertainment, podcasts have become de rigueur for those of us who fancy ourselves models of efficiency. Or maybe we just like listening to a yarn in our earbuds without moving our lips. Whatever the case, add podcasts to your content marketing mix as a perfect vehicle for hospitals to reach many different audiences, from patients and potential patients to doctors, nurses, and other healthcare professionals. Podcasts can showcase specialties, programs, research, and healthcare professionals, enabling the audience to get familiar (and comfortable) with your medical center before ever stepping foot through the door.
Ideas for Health-Related Patient Podcasts
For patients and potential patients, an educational series on common procedures, including pre- and post-operation guidelines, goes a long way to ease anxiety and making sure the patient has the best possible outcome. Here are a few more topics that make excellent podcasts:
- Patient testimonials
- Warning signs for potentially critical problems like heart disease, strokes, and diabetes
- Sports medicine: Advice for active athletes and weekend warriors
- Orthopedic issues like knee replacements
- Healthy aging
- Women’s health issues
- Diabetes management
Programs can even get a little more esoteric, encompassing wellness for both mind and body.
- Mindfulness and its effect on our health
- Healthy habits for a healthy body
- The importance of diet and exercise
- Tips for smoking cessation