Milk Your Blog Posts for Every Drop of SEO

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.

Emotions Fuel Powerful Medical Marketing

Logical arguments, data, and charts don't always sway prospects. Every sale also has an emotional element. Tap it for more powerful medical marketing.

How Podcasting Fits With Healthcare Marketing

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Why Voice Search Is Critical for Healthcare Websites

Voice searches will topple 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri.”

Drill Into Analytics to Improve Healthcare Content Marketing

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program."

Ditch the Muse. Get Yourself a Writing Ritual to Banish Writer’s Block Forever

The blank page (or screen) taunts you and you start to reevaluate your life choices. You feel anxious, desolate and abandoned by the Muse.

Ditch the Muse. Get Yourself a Writing Ritual to Banish Writer’s Block Forever

Published: May 28, 2019 11:41am 1036 Views

Stuck? Procrastinating? Creative constipation? Let Ben show you how to let it go by ditching your Muse to become more productive and easier to live with

Use podcasts as a tool to reach doctors and patients

Published: March 21, 2019 7:49pm 790 Views

Have you thought of podcasts for healthcare or medical device marketing? Use them to target specific hospital, physician and patient audiences.

Milk Your Blog Posts for Every Drop of SEO

Published: February 7, 2019 12:06pm 1043 Views

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO and web writing align to give your words maximum impact.

Draw doctors and patients into your email with creativity

Published: August 15, 2018 1:12pm 792 Views

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

Drill Into Analytics to Improve Healthcare Content Marketing

Published: August 15, 2018 12:36pm 725 Views

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

HIPAA Compliance for Healthcare Email Marketing

Published: August 15, 2018 12:26pm 1257 Views

Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.