Cincinnati, Ohio (September 14, 2017) Biotica, is a new full-service digital, advertising, web design, and social media healthcare marketing agency. The company serves medical device companies, hospitals and physician practices, and startups in the U.S. and abroad.

Partners Bill AbramovitzSusan Abramovitz, and Ben Singleton created Biotica to serve national and international medical device and equipment companies, and regional hospitals and large physician practices. The partners have more than 30 years of combined experience in healthcare marketing.

“Over our years in the advertising and marketing industry, we developed expertise in the healthcare industry,” says Susan Abramovitz, Partner / Branding. “Our first clients were an ophthalmologist and an optometrist. Soon after, we added hospitals and medical device manufacturers to our roster.

“We created Biotica to maximize ROI for clients with bold ideas that stick with patients and doctors,” says Bill Abramovitz, Partner / Creative Director. “Our wide-ranging capabilities and integrated approach allow marketing directors to achieve more consistent and efficient messaging across all platforms.

Biotica is based in Cincinnati with personnel in strategic U.S. locations.
“Our ability to scale for larger accounts or smaller projects helps marketing directors and CMOs meet budgets,” says Ben Singleton, Partner, and Public Relations Director. “Our structure drives down costs unrelated to the quality of work.”

In past incarnations, Biotica Partners have won more than 134 regional and international awards for both B2B and B2C healthcare advertising. The awards span from web design, email marketing, and mobile apps to print advertising, billboards, and radio.

Biotica’s Recipe for Driving ROI

Biotica is a medical marketing company that drives ROI by customizing teams, plans, creative work, technology, and analytics to the exact needs of every client. Our flexibility makes us cost-effective, and our bold thinking drives exceptional results. Biotica is headquartered in Cincinnati and lives in the cloud at