Biotica Healthcare Marketing Cincinnati

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Weaponize Your Blog Post to Pump Up Readership

Published: February 7, 2019 12:06pm 248 Views

Weaponize Your Blog Post to Pump Up Readership

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO, web writing all align to give your words maximum impact.

Why Voice Search Is Critical for Healthcare Websites

Published: January 21, 2019 5:38pm 139 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will topple 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Think Drink No. 1 | Sip a Pinkerine to Stimulate Your Creativity

Published: October 25, 2018 10:52am 719 Views

Think Drink No. 1 | Sip a Pinkerine to Stimulate Your Creativity

First in a series of recipes for drinks that buzz your brain. Subscribe to BioNews for more. Happy thinking.

Why Privacy Policies are Smart Branding

Published: October 24, 2018 2:39pm 692 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

How to repel customers as a marketing strategy

Published: October 24, 2018 2:33pm 721 Views

How to repel customers as a marketing strategy

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.

Are you selling medical devices as well as a used car salesperson?

Published: October 24, 2018 9:01am 908 Views

Are you selling medical devices as well as a used car salesperson?

Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.

7 Reasons Digital Marketing Campaigns Underperform

Published: October 23, 2018 8:46am 736 Views

7 Reasons Digital Marketing Campaigns Underperform

Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.

Avoid the pitfalls of healthcare market research

Published: August 15, 2018 2:06pm 795 Views

Avoid the pitfalls of healthcare market research

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

5 common mistakes that implode websites before they’re built

Published: August 15, 2018 2:04pm 759 Views

5 common mistakes that implode websites before they’re built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

10 Ways to Crash a Medical Device Launch

Published: August 15, 2018 2:03pm 362 Views

10 Ways to Crash a Medical Device Launch

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

Ophthalmologist Buys the Perfect Cup of Coffee

Published: August 15, 2018 2:00pm 365 Views

Ophthalmologist Buys  the Perfect Cup of Coffee

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice.

Handling negative patient reviews on social media

Published: August 15, 2018 1:58pm 757 Views

Handling negative patient reviews on social media

Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.

Healthcare Ad Agency Offers Bold Creative Work | Biotica USA

Published: August 15, 2018 1:51pm 274 Views

Healthcare Ad Agency Offers Bold Creative Work | Biotica USA

New medical marketing agency Biotica Healthcare produces award-winning creative work for medical devices, hospitals, and healthcare startups.

Healthcare Marketing - The Risks of Playing it Safe

Published: August 15, 2018 1:46pm 255 Views

Healthcare Marketing - The Risks of Playing it Safe

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Slipping a Little Mindfulness into our Routine

Published: August 15, 2018 1:15pm 224 Views

Slipping a Little Mindfulness into our Routine

Enticing patients to read email and web pages

Published: August 15, 2018 1:12pm 284 Views

Enticing patients to read email and web pages

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

Black Beans and Magnesium for Your Brain.

Published: August 15, 2018 1:10pm 221 Views

Black Beans and Magnesium for Your Brain.

Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".

140 Healthcare Hashtags to Build Your Social Media Following

Published: August 15, 2018 1:00pm 4794 Views

140 Healthcare Hashtags to Build Your Social Media Following

Healthcare hashtags for hospitals and mobile health, and others for specialties like ENT, ophthalmology, oncology, radiology, neurology and other specialties.

A Non-Geek Tour of Essential SEO Web Code

Published: August 15, 2018 12:55pm 355 Views

A Non-Geek Tour of Essential SEO Web Code

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

Rev Up Your Medical Advertising with Spunky Creative

Published: August 15, 2018 12:50pm 243 Views

Rev Up Your Medical Advertising with Spunky Creative

Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.

Corporate Social Responsibility and Medical Marketing

Published: August 15, 2018 12:48pm 308 Views

Corporate Social Responsibility and Medical Marketing

CSR programs have the power to move patients, doctors, and influencers to choose your healthcare or medical device brand. Are you leveraging this power?

Why Kids Need Less Screen Time and Advertising

Published: August 15, 2018 12:46pm 240 Views

Why Kids Need Less Screen Time and Advertising

We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.

Drill Into Analytics to Improve Healthcare Content Marketing

Published: August 15, 2018 12:36pm 273 Views

Drill Into Analytics to Improve Healthcare Content Marketing

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

Doctors welcome humor in advertising

Published: August 15, 2018 12:33pm 253 Views

Doctors welcome humor in advertising

Social Media Etiquette Tips for the Holidays and the Rest of the Year

Published: August 15, 2018 12:30pm 215 Views

Social Media Etiquette Tips for the Holidays and the Rest of the Year

We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.

Hippa Compliance for Healthcare Email Marketing

Published: August 15, 2018 12:26pm 319 Views

Hippa Compliance for Healthcare Email Marketing

Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.

Social Media and PR – It’s Time to Tie the Knot

Published: August 15, 2018 12:22pm 2461 Views

Social Media and PR – It’s Time to Tie the Knot

Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.

What is your hospital’s survival strategy?

Published: August 15, 2018 12:16pm 266 Views

What is your hospital’s survival strategy?

The Joys of Semantic Search: “Siri, Find Pizza”

Published: August 15, 2018 12:13pm 231 Views

The Joys of Semantic Search: “Siri, Find Pizza”

It used to be possible to Buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

How the Availability Bias Gums Up Decision Making

Published: August 15, 2018 12:09pm 240 Views

How the Availability Bias Gums Up Decision Making

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.