Published: February 7, 2019 12:06pm 248 Views
Drive readership and web traffic by optimizing your blog post. We'll show you how SEO, web writing all align to give your words maximum impact.
Published: January 21, 2019 5:38pm 139 Views
Voice searches will topple 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"
Published: October 25, 2018 10:52am 719 Views
First in a series of recipes for drinks that buzz your brain. Subscribe to BioNews for more. Happy thinking.
Published: October 24, 2018 2:39pm 692 Views
Published: October 24, 2018 2:33pm 721 Views
Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.
Published: October 24, 2018 9:01am 908 Views
Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.
Published: October 23, 2018 8:46am 736 Views
Seven factors that cause digital marketing campaigns to fail. From strategy mix-ups to messaging and technical goofs. Read. Avoid.
Published: August 15, 2018 2:06pm 795 Views
A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.
Published: August 15, 2018 2:04pm 759 Views
Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.
Published: August 15, 2018 2:03pm 362 Views
You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.
Published: August 15, 2018 2:00pm 365 Views
In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice.
Published: August 15, 2018 1:58pm 757 Views
Ignore bad reviews of your hospital or practice at your own peril. They can put-off new patients and take a hit on your prestige. Find out how we handle them.
Published: August 15, 2018 1:51pm 274 Views
New medical marketing agency Biotica Healthcare produces award-winning creative work for medical devices, hospitals, and healthcare startups.
Published: August 15, 2018 1:46pm 255 Views
There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.
Published: August 15, 2018 1:15pm 224 Views
Published: August 15, 2018 1:12pm 284 Views
Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.
Published: August 15, 2018 1:10pm 221 Views
Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".
Published: August 15, 2018 1:00pm 4794 Views
Healthcare hashtags for hospitals and mobile health, and others for specialties like ENT, ophthalmology, oncology, radiology, neurology and other specialties.
Published: August 15, 2018 12:55pm 355 Views
A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.
Published: August 15, 2018 12:50pm 243 Views
Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.
Published: August 15, 2018 12:48pm 308 Views
CSR programs have the power to move patients, doctors, and influencers to choose your healthcare or medical device brand. Are you leveraging this power?
Published: August 15, 2018 12:46pm 240 Views
We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.
Published: August 15, 2018 12:36pm 273 Views
Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.
Published: August 15, 2018 12:33pm 253 Views
Published: August 15, 2018 12:30pm 215 Views
We pay special attention to social media etiquette during the holidays, but a careless post can damage your rep just as much during the rest of the year.
Published: August 15, 2018 12:26pm 319 Views
Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.
Published: August 15, 2018 12:22pm 2461 Views
Noticing friction between your social media and public relations groups? Bond these important healthcare marketing functions together for best results.
Published: August 15, 2018 12:16pm 266 Views
Published: August 15, 2018 12:13pm 231 Views
It used to be possible to Buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.
Published: August 15, 2018 12:09pm 240 Views
Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.