News

First in a series of recipes for drinks that buzz your brain. Subscribe to BioNews for more. Happy thinking.

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.

Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.

Seven over-arching factors, from marketing strategy to technical goofs, that cause healthcare digital marketing campaigns to fail.

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice.

Your practice just got a one-star review or a snide comment on Twitter.

New medical marketing agency Biotica Healthcare produces award-winning creative work for medical devices, hospitals, and healthcare startups.

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".

Healthcare hashtags for hospitals and mobile health, and others for specialties like ENT, ophthalmology, oncology, radiology, neurology and other specialties.

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

CSR programs have the power to move patients, doctors, and influencers to choose your healthcare or medical device brand. Are you leveraging this power?

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.

It used to be possible to Buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.

Mobile website performance. now the driving force behind search ranking, is critical for healthcare and medical device marketers

Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.