Biotica Healthcare Marketing Cincinnati

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THINK DRINKS No. 1 | The Pinkerine

Published: October 25, 2018 10:52am 214 Views

THINK DRINKS No. 1  | The Pinkerine

First in a series of recipes for drinks that buzz your brain. Subscribe to BioNews for more. Happy thinking.

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Why Privacy Policies are Smart Branding

Published: October 24, 2018 2:39pm 202 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

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Colin Kapernick, Nike, and the Art of Repelling Customers

Published: October 24, 2018 2:33pm 221 Views

Colin Kapernick, Nike, and the Art of Repelling Customers

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.

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Are you selling medical devices as well as a used car salesperson?

Published: October 24, 2018 9:01am 360 Views

Are you selling medical devices as well as a used car salesperson?

Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.

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7 Reasons Digital Campaigns Underperform

Published: October 23, 2018 8:46am 320 Views

7 Reasons Digital Campaigns Underperform

Seven over-arching factors, from marketing strategy to technical goofs, that cause healthcare digital marketing campaigns to fail.

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Avoid these pitfalls in healthcare market research

Published: August 15, 2018 2:06pm 387 Views

Avoid these pitfalls in healthcare market research

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

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5 common mistakes that implode websites before they’re built

Published: August 15, 2018 2:04pm 385 Views

5 common mistakes that implode websites before they’re built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

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10 Ways to Crash a Medical Device Launch

Published: August 15, 2018 2:03pm 199 Views

10 Ways to Crash a Medical Device Launch

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

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Ophthalmologist Buys the Perfect Cup of Coffee

Published: August 15, 2018 2:00pm 208 Views

Ophthalmologist Buys  the Perfect Cup of Coffee

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice.

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Handling negative patient reviews on social media

Published: August 15, 2018 1:58pm 206 Views

Handling negative patient reviews on social media

Your practice just got a one-star review or a snide comment on Twitter.

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Healthcare Advertising Agency Offers Bold Creative Work | Biotica USA

Published: August 15, 2018 1:51pm 93 Views

Healthcare Advertising Agency Offers Bold Creative Work | Biotica USA

New medical marketing agency Biotica Healthcare produces award-winning creative work for medical devices, hospitals, and healthcare startups.

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Healthcare Marketing - The Risks of Playing it Safe

Published: August 15, 2018 1:46pm 103 Views

Healthcare Marketing - The Risks of Playing it Safe

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

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Slipping a Little Mindfulness into our Routine

Published: August 15, 2018 1:15pm 78 Views

Slipping a Little Mindfulness into our Routine

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Enticing patients to read email and web pages

Published: August 15, 2018 1:12pm 129 Views

Enticing patients to read email and web pages

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

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Black Beans and Magnesium for Your Brain.

Published: August 15, 2018 1:10pm 63 Views

Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".

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140 Healthcare Hashtags to Build Your Social Media Following

Published: August 15, 2018 1:00pm 991 Views

140 Healthcare Hashtags to Build Your Social Media Following

Healthcare hashtags for hospitals and mobile health, and others for specialties like ENT, ophthalmology, oncology, radiology, neurology and other specialties.

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Naked Code: Stalk Your Website Source to Check SEO

Published: August 15, 2018 12:55pm 120 Views

Naked Code: Stalk Your Website Source to Check SEO

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

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Am up the Creative in 2018 Healthcare Advertising

Published: August 15, 2018 12:50pm 75 Views

Am up the Creative in 2018 Healthcare Advertising

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Corporate Social Responsibility and Medical Marketing

Published: August 15, 2018 12:48pm 68 Views

Corporate Social Responsibility and Medical Marketing

CSR programs have the power to move patients, doctors, and influencers to choose your healthcare or medical device brand. Are you leveraging this power?

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Marketing to kids. Humbug.

Published: August 15, 2018 12:46pm 76 Views

Marketing to kids. Humbug.

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Drill Into Analytics to Improve Healthcare Content Marketing

Published: August 15, 2018 12:36pm 67 Views

Drill Into Analytics to Improve Healthcare Content Marketing

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

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Doctors welcome humor in advertising

Published: August 15, 2018 12:33pm 101 Views

Doctors welcome humor in advertising

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Social Media Etiquette: A Holiday Survival Guide

Published: August 15, 2018 12:30pm 60 Views

Social Media Etiquette: A Holiday Survival Guide

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Hippa Compliance for Healthcare Email Marketing

Published: August 15, 2018 12:26pm 79 Views

Hippa Compliance for Healthcare Email Marketing

Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.

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Social Media and PR – It’s Time to Tie the Knot

Published: August 15, 2018 12:22pm 552 Views

Social Media and PR – It’s Time to Tie the Knot

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What is your hospital’s survival strategy?

Published: August 15, 2018 12:16pm 71 Views

What is your hospital’s survival strategy?

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The Joys of Semantic Search: “Siri, Find Pizza”

Published: August 15, 2018 12:13pm 62 Views

The Joys of Semantic Search: “Siri, Find Pizza”

It used to be possible to Buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

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How the Availability Bias can Lead to Poor Decisions

Published: August 15, 2018 12:09pm 75 Views

How the Availability Bias can Lead to Poor Decisions

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.

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Mobile First is Now the New SEO Survival Strategy

Published: August 10, 2018 5:48pm 73 Views

Mobile First is Now the New SEO Survival Strategy

Mobile website performance. now the driving force behind search ranking, is critical for healthcare and medical device marketers

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Face Down a Medical Goliath with Niche Marketing | Biotica Healthcare

Published: August 10, 2018 5:43pm 71 Views

Face Down a Medical Goliath with Niche Marketing | Biotica Healthcare

Medical device marketers are often faced with the daunting tasks of butting heads with much larger competitors. Niche marketing gives you the tools to compete.

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