Biotica Healthcare Marketing Cincinnati

News

Weaponize Your Blog Post to Pump Up Readership

Published: February 7, 2019 12:06pm 181 Views

Weaponize Your Blog Post to Pump Up Readership

Drive readership and web traffic by optimizing your blog post. We'll show you how SEO, web writing all align to give your words maximum impact.

Why Voice Search Is Critical for Healthcare Websites

Published: January 21, 2019 5:38pm 87 Views

Why Voice Search Is Critical for Healthcare Websites

Voice searches will topple 50% of all searches by 2020. Prep your healthcare website, so B2B and B2C prospects can find you with a simple, "Hey, Siri"

Think Drink No. 1 | Sip a Pinkerine to Stimulate Your Creativity

Published: October 25, 2018 10:52am 675 Views

Think Drink No. 1 | Sip a Pinkerine to Stimulate Your Creativity

First in a series of recipes for drinks that buzz your brain. Subscribe to BioNews for more. Happy thinking.

Why Privacy Policies are Smart Branding

Published: October 24, 2018 2:39pm 653 Views

Why Privacy Policies are Smart Branding

Even if you don't market to the EU, principles of the new GDPR guidance to enhance your privacy policy and your medical or healthcare brand.

Colin Kapernick, Nike, and the Art of Repelling Customers

Published: October 24, 2018 2:33pm 664 Views

Colin Kapernick, Nike, and the Art of Repelling Customers

Why losing customers isn't always a bad thing. A lesson from Nike, the Green Wren and Colin Kapernick that we can use in healthcare marketing.

Are you selling medical devices as well as a used car salesperson?

Published: October 24, 2018 9:01am 848 Views

Are you selling medical devices as well as a used car salesperson?

Professional selling is crucial if you're selling a surgical robot or a Yugo. This article looks at how ethical, used car salespeople do it. Read and learn.

7 Reasons Digital Campaigns Underperform

Published: October 23, 2018 8:46am 675 Views

7 Reasons Digital Campaigns Underperform

Seven over-arching factors, from marketing strategy to technical goofs, that cause healthcare digital marketing campaigns to fail.

Avoid these pitfalls in healthcare market research

Published: August 15, 2018 2:06pm 721 Views

Avoid these pitfalls in healthcare market research

A lot of research is pure bunk. And that’s seriously dangerous if it will inform a major marketing decision about a hospital or medical device.

5 common mistakes that implode websites before they’re built

Published: August 15, 2018 2:04pm 700 Views

5 common mistakes that implode websites before they’re built

Head off web design problems before a single line of code is written. Here are common web development #Fails that happen to designers, coders, and strategists.

10 Ways to Crash a Medical Device Launch

Published: August 15, 2018 2:03pm 300 Views

10 Ways to Crash a Medical Device Launch

You never get a second chance at launching a medical device. Learn some of the most common planning, operational and pricing mistakes made by marketers.

Ophthalmologist Buys the Perfect Cup of Coffee

Published: August 15, 2018 2:00pm 322 Views

Ophthalmologist Buys  the Perfect Cup of Coffee

In Richboro, PA, it’s ophthalmologist Scott Ziegen opened a coffee shop down the street from his practice.

Handling negative patient reviews on social media

Published: August 15, 2018 1:58pm 630 Views

Handling negative patient reviews on social media

Your practice just got a one-star review or a snide comment on Twitter.

Healthcare Ad Agency Offers Bold Creative Work | Biotica USA

Published: August 15, 2018 1:51pm 232 Views

Healthcare Ad Agency Offers Bold Creative Work | Biotica USA

New medical marketing agency Biotica Healthcare produces award-winning creative work for medical devices, hospitals, and healthcare startups.

Healthcare Marketing - The Risks of Playing it Safe

Published: August 15, 2018 1:46pm 216 Views

Healthcare Marketing - The Risks of Playing it Safe

There's a downside with playing it totally safe with healthcare or medical device marketing. It's call ineffectiveness. Know how to spot the signs.

Slipping a Little Mindfulness into our Routine

Published: August 15, 2018 1:15pm 186 Views

Slipping a Little Mindfulness into our Routine

Enticing patients to read email and web pages

Published: August 15, 2018 1:12pm 236 Views

Enticing patients to read email and web pages

Visuals communicate fast in email and on the web, but sometimes we need to use our words. These tips will help get them read.

Black Beans and Magnesium for Your Brain.

Published: August 15, 2018 1:10pm 173 Views

Black Beans and Magnesium for Your Brain.

Food for your brain - pound down beans and for a magnesium jolt and think better. Subscribe to our monthly BioNews for more recipes and "ThinkDrinks".

140 Healthcare Hashtags to Build Your Social Media Following

Published: August 15, 2018 1:00pm 3971 Views

140 Healthcare Hashtags to Build Your Social Media Following

Healthcare hashtags for hospitals and mobile health, and others for specialties like ENT, ophthalmology, oncology, radiology, neurology and other specialties.

Naked Code: Stalk Your Website Source to Check SEO

Published: August 15, 2018 12:55pm 298 Views

Naked Code: Stalk Your Website Source to Check SEO

A non-geeky look at SEO essentials for your healthcare website, including an explanation of the hidden text under the hood that helps make SEO possible.

kids

Published: August 15, 2018 12:50pm 199 Views

kids

Want your marketing to work faster, harder and milk your budget? Our thoughts on the importance of creativity in healthcare advertising.

Corporate Social Responsibility and Medical Marketing

Published: August 15, 2018 12:48pm 255 Views

Corporate Social Responsibility and Medical Marketing

CSR programs have the power to move patients, doctors, and influencers to choose your healthcare or medical device brand. Are you leveraging this power?

Why Kids Need Less Screen Time and Advertising

Published: August 15, 2018 12:46pm 189 Views

Why Kids Need Less Screen Time and Advertising

We have kids, too, so we know that cutting down screen time can be. Find out our way to handle it that almost screams free. Post your suggestions in the comments.

Drill Into Analytics to Improve Healthcare Content Marketing

Published: August 15, 2018 12:36pm 213 Views

Drill Into Analytics to Improve Healthcare Content Marketing

Find out how you can use data from search queries and social media to fine-tune your healthcare content marketing program. For the non-technical reader.

Doctors welcome humor in advertising

Published: August 15, 2018 12:33pm 207 Views

Doctors welcome humor in advertising

Social Media Etiquette: A Holiday Survival Guide

Published: August 15, 2018 12:30pm 175 Views

Social Media Etiquette: A Holiday Survival Guide

Hippa Compliance for Healthcare Email Marketing

Published: August 15, 2018 12:26pm 228 Views

Hippa Compliance for Healthcare Email Marketing

Learn the basics of HIPAA compliant email marketing, how to find an email vendor, and what you can do to maximize deliverability and minimize spam outs.

Social Media and PR – It’s Time to Tie the Knot

Published: August 15, 2018 12:22pm 2076 Views

Social Media and PR – It’s Time to Tie the Knot

What is your hospital’s survival strategy?

Published: August 15, 2018 12:16pm 203 Views

What is your hospital’s survival strategy?

The Joys of Semantic Search: “Siri, Find Pizza”

Published: August 15, 2018 12:13pm 182 Views

The Joys of Semantic Search: “Siri, Find Pizza”

It used to be possible to Buffalo search engines by packing your page with your target keyword. But semantic search forces you to be honest.

How the Availability Bias can Lead to Poor Decisions

Published: August 15, 2018 12:09pm 192 Views

How the Availability Bias can Lead to Poor Decisions

Cognitive biases, like availability bias, are hard-wired into our brains. They can also be at the root of poor decisions. The cure is awareness. Here's a dose.