Biotica Experience


Our top-level managers all have 15 to 30 years of experience in medical devices and equipment, pharma, and healthcare technology marketing. And they have the industry awards and documented case studies. We’re sensitive to the regulatory environment. We’re excited about what we do, and it shows in the work.\

About Biotica


There’s only one Biotica Healthcare. We’re don’t belong to an over-larded agency network and its attendant bureaucracy. We can move quickly to provide what our clients need 24/7 and to respond to opportunities.

Biotica's Track Record

Track Record

We have the numbers to prove our effectiveness. And we weave metrics and analytics into our reporting to you and as a tool to refine our work.

Marketing Services

All For One

Biotica offers all the marketing services you need from one agency: strategic planning, digital advertising, web development, public relations, and social media.


Susan Abramovitz
Partner / Branding Director

Bill Abramovitz
Partner / Creative Director

Ben Singleton
Partner / Public Relations Director

Phil Stinson
Director / Digital & Web Development

With over 30 years’ experience with medical devices, capital equipment, and healthcare systems, Susan is a master strategist who knows which questions to ask. Susan helps our clients develop brand strategy and deliver powerful, coordinated messages across all digital, broadcast, and print channels.

When she’s not building brands,  Susan enjoys reading, writing, paper crafting, and cooking (especially baking). There are few days that can’t be brightened with a great cake or cookie! She’s also a proud Trekkie and Rebel Alliance member standing against the evil of the Galactic Empire. May the Force be with you.

We keep great company

Bioticas Work