About Biotica, Medical Marketing Agency

With over 30 years’ experience with medical devices, capital equipment, and healthcare systems, Susan is a master strategist who knows which questions to ask. Susan helps our clients develop brand strategy and deliver powerful, coordinated messages across all digital, broadcast, and print channels.

When she’s not building brands,  Susan enjoys reading, writing, paper crafting, and cooking (especially baking). There are few days that can’t be brightened with a great cake or cookie! She’s also a proud Trekkie and Rebel Alliance member standing against the evil of the Galactic Empire. May the Force be with you.

Hard-wired creativity and a passion for strategy combine to make Bill one of the most effective creative directors you’re likely to define.

Bill’s natural talents mingle with years of experience in the creative fields, hustling as a copywriter, symphony French hornist, producer, marketing director, and creative director before co-founding his own creative agency.

Bill’s list of degrees and certificates is too long to note here. When he’s not working on learning something new, you’ll find him at the potter’s wheel or the writing desk, or plopped on the couch inhaling the news.

Ben’s forte at Biotica Healthcare is public relations, corporate communications, media relations, social responsibility and crisis communications and creating and curating social media content.

Ben has almost 30 years-experience as a military officer, mostly in public affairs and communications. During his last deployment on Afghanistan, he was a project officer who worked with local government officials and farmers to develop agricultural and business systems. Ben’s also wrangled cats at a radio station, serving as executive director and general manager.

A self-admitted hipster, we count on Ben to always find the next hot restaurant first. When not at work you’ll find him in the garden or perhaps with his nose in a book.

Phil is adept at assessing a client’s business problems and defining a clear-cut, cost effective, digital solution. From building masterful websites to developing the latest killer app, he turns the virtual into reality. Phil specializes in the health care and medical technology fields and easily connects with both technical and non-technical clients alike.

In his free time, Phil golfs, hunts and plays with his kids, sometimes all at the same time. Because he is just that efficient.

One of Phil’s specialties is HIPPA audits for healthcare institutions.